Eastspring is a global asset manager with Asia at its core. We create a culture in which diversity is celebrated and inclusion assured, for our colleagues, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and in exchange, we support our people's career ambitions. We pledge to make Eastspring a place where you can Connect, Grow and Succeed.
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We are seeking inventive storyteller and bold marketer, ready to design standout campaigns and activations that captivate audiences and differentiate Eastspring in Singapore
KEY ACCOUNTABILITIES
- Develop and implement marketing strategies for Singapore retail, life insurance, and institutional segments to win new and retain existing business.
- Collaborate with Singapore-based sales teams to plan and execute product campaigns, co-branded marketing initiatives, and both small- and large-scale client events that drive ongoing engagement.
- Collaborate with investment content, digital, and creative teams to craft memorable brand experiences that resonate powerfully with target audiences.
- Amplify our macro views and thought leadership through creative syndication strategies, ensuring maximum reach and impact.
- Coordinate with internal teams to manage Singapore digital touchpoints - including website, SEO, eDMs, CRM, and social media - to build awareness and interest in our key strategies and products.
- Ensure that all materials and advertising assets are compliant with local regulations.
- Monitor campaign performance and leverage insights to fuel continuous creative improvement and deliver exceptional results.
- Analyse competitors’ marketing strategies, campaigns and tactics to build a repository of best practices and inform future planning.
- Contribute to the planning and delivery of regional marketing initiatives, ensuring alignment with broader brand and business objectives.
- Source and deliver distinctive premiums, managing production and inventory to enhance brand engagement at every touchpoint.
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EXPERIENCE / QUALIFICATIONS
- A strategic and imaginative marketer with a flair for storytelling and unconventional thinking, capable of crafting distinctive marketing activations across diverse client touchpoints
- At least 5 years of marketing experience in the financial services sector, preferably in asset management.
- University degree in Business, Marketing, Banking, Finance or equivalent.
- Strong verbal communication skills, able to communicate with people from different levels.
- Good knowledge of the full range of marketing disciplines such as advertising, digital, social media, events and literature.
- Able to work independently, excellent organisational skills and attention to detail.
- Able to manage and prioritise multiple projects to meet deadlines.
ATTRIBUTES
- Self-starter with the ability to use your own initiative and work independently.
- Excellent team player who can build strong relationships through effective communication.
- You should be highly motivated and able to manage multiple projects within strict deadlines.
- Creative and problem-solving skills coupled with a hands-on implementation mentality.
Eastspring is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.
