About The Role:
As a post-purchase experience company, we believe every package delivery and every customer interaction is a Moment of Truth that enhances the shopping experience and therefore should be remarkable — for shippers, drivers, and customers. We are not just building a logistics company; we are creating the next generation of shipping platforms — one that completely redefines what post-purchase experience is, and completely disrupts the old, legacy delivery giants that were designed for the 20th century.
As our Head of Marketing, you will be the architect of Veho’s brand, the steward of our reputation, and the driver of our growth engine. You will turn Veho’s founder-led vision into a market-ready, differentiated brand and awareness engine that positions us as the primary challenger shipping partner: credible, reliable, and superior in every way to incumbents.
This role blends brand-building with commercial strategy and hands-on execution. You will own Veho’s marketing vision while partnering with the Veho’s founders, CFO and CPO on pricing strategy, deal-by-deal pricing, and the launch of new product offerings. You will provide insights through win-loss analysis and market trend tracking, ensuring Veho stays highly-competitive, wins market share, and evolves ahead of incumbents and Veho copycats alike. You will also collaborate closely with the CFO on the deal desk, supporting commercial decisions and reinforcing our value proposition in the market.
Key Responsibilities
Win Mass Market & Build Brand Dominance
- Create and own a bold, unified brand strategy that defines “Why Veho?” beyond cost savings and resonates across shippers, investors, and the broader market.
- Establish Veho as the primary challenger brand to UPS and FedEx by competing head-to-head with incumbents, mapping capabilities, and introducing differentiated offerings.
- Sharpen and amplify Veho’s unique value proposition around technology, customer experience, and cost-effective performance to break through entrenched “safe choice” mentalities.
- Build brand awareness and dominance across ICPs through PR, thought leadership, events, influencer programs, digital presence, and a distinctive, design-forward identity.
Lead Go-To-Market Excellence
- Identify, package, and launch new offerings that expand Veho’s capabilities (e.g., signature delivery, specialty handling, ship-from-store) and strengthen its position as a primary carrier.
- Drive end-to-end go-to-market strategies by aligning sales, product, and marketing, while creating clear playbooks, battle cards, and competitive narratives to win head-to-head against incumbents.
- Translate founder vision into scalable GTM frameworks including brand architecture, messaging, buyer personas, channel strategies, and customer marketing programs that improve CSAT, NPS, advocacy, and retention.
- Partner with CFO and CPO on product strategy while staying close to market and competitive dynamics to guide Veho’s positioning and executive decision-making.
Drive Growth Across the Funnel
- Own the full demand generation engine to accelerate awareness, lead acquisition, pre–first-meeting purchase intent, and customer expansion.
- Partner with Sales to improve funnel performance by refining win rates, diagnosing conversion issues, and course-correcting with data-driven interventions.
- Oversee business marketing and sales enablement (case studies, collateral, pitch support) while mapping the buyer journey and key influencers to ensure Veho’s message resonates throughout.
- Implement rigorous performance metrics that tie marketing investments directly to ARR impact, driving measurable improvements in awareness, efficiency, sales cycle speed, win rates, and first-meeting intent.
Build & Scale for the Next Phase
- Design, build, and scale a world-class marketing organization with scalable processes, systems, and playbooks that take Veho from “1 → 10” and beyond.
- Recruit, develop, and retain a team of A-players, upholding uncompromising standards and zero tolerance for mediocrity.
- Balance strategic leadership with hands-on execution, operating with a builder mindset in a fast-moving, budget-conscious environment.
- Foster cross-functional alignment with Sales, Product, and Operations, driving collaboration while preserving clear ownership and accountability.
What you bring
- Challenger Brand DNA — Proven track record disrupting incumbents in competitive, commoditized markets and winning on value differentiation.
- Full-Funnel Marketing Leadership — Mastery of brand positioning, product marketing, GTM orchestration, demand generation, and sales enablement in enterprise sales-led businesses.
- B2B or B2B2C Growth-Stage Expertise — Hands-on experience scaling organizations from Series B to D (or equivalent), including org design, system building, and preparing for IPO-level visibility.
- Creative, Strategic Operator and Storyteller — Skilled at distilling complex founder visions into crisp, repeatable narratives; balances creativity with data-driven decision making; execution-driven operator rather than “visionary CMO.”
- Collaborative Influence — Strong stakeholder management skills; able to debate constructively with CEO, founders, and leadership while aligning Sales, Product, and Marketing toward a shared vision.
- A winning mindset.
Preferred Qualifications
- Experience marketing into retail or consumer sectors.
- Background in product-led GTM strategies.
Compensation:
$250,000-270,000 annually
The pay range is subject to the discretion of the Company. Additionally, Veho offers a competitive equity package, comprehensive medical, dental, and vision coverage as well as other benefits such as 401k and unlimited PTO for exempt-level roles.
