We’re rebuilding one of the most trusted names in fintech—and doing it like a startup.
MoneyGram has been a global leader in cross-border payments for decades, and now we’re entering our most exciting chapter yet: a full-speed, full-scale re-founding led by Anthony Sohoo, with the backing of private equity firm Madison Dearborn Partners.
With a globally recognized brand, deep infrastructure across 200+ countries, and millions of loyal customers, the foundation is strong—and the scale is unreal. We’re now reimagining just how much further we can take it.
We’re rebuilding our growth engine - faster, smarter, and more customer-obsessed than ever. Fewer layers. Sharper strategy. Disciplined execution. A bias for action. We’re looking for bold operators and builders ready to run at this opportunity, shape the future of a scaled business, and leave their mark.
Job Summary
The Senior Marketing Manager, UK/Nordics is responsible for leading the development and execution of integrated consumer marketing strategies that drive brand growth, new customer acquisition, transaction volumes, and market share for the MoneyGram product across the UK. This role partners cross-functionally with internal teams and external Agents to deliver impactful, insight-led campaigns and strategic initiatives aligned with business objectives.
What you’ll get to do
- Lead the development and delivery of the UK marketing strategy in partnership with the Senior Director, Regional Marketing.
- Oversee and evaluate tactical marketing activities across the full marketing mix, managing budgets and ensuring ROI-driven execution.
- Develop annual marketing plans that strengthen brand positioning, drive consumer acquisition, and deepen customer loyalty.
- Champion brand consistency and adherence to global brand standards across all touchpoints and suppliers.
- Collaborate with senior stakeholders to launch and market new products, services, and digital channel offerings.
- Identify and act on consumer and competitor insights to inform marketing strategy, product pricing, and business growth plans.
- Lead analysis of market trends, campaign performance, and business metrics to influence strategic decision-making.
- Drive brand visibility and community engagement through high-impact events, sponsorships, and local activations.
- Manage key agency and supplier relationships to deliver cost-effective, high-quality marketing outputs.
- Build and maintain strong marketing partnerships with key Agents, acting as a trusted advisor and brand ambassador.
- Lead and develop a small regional team, including taskforce supervisors and corridor champions, to deliver against objectives.
- Represent the brand at regional events, trade fairs, and community initiatives.
- Identify new ethnic market opportunities and provide recommendations for subagent network growth.
- Undertake additional responsibilities as required to support business objectives.
What we’re looking for
- 7+ years of extensive marketing experience, with at least 3 years in field, retail, or activation marketing within a multi-country environment.
- Proven success leading marketing strategy and execution at a regional or national level.
- Strong experience within consumer-focused industries; financial services or remittance sector preferred.
- Data-driven mindset — able to analyze and interpret commercial and marketing performance metrics.
- Excellent stakeholder management skills; confident operating across matrixed, international environments.
- Demonstrated ability to manage budgets, prioritize competing demands, and deliver results under pressure.
- Customer obsessed with in-depth market and regional knowledge.
- Exceptional organizational skills and attention to detail.
- Proficient in Microsoft Office, with advanced Excel and PowerPoint skills.
- Experience managing agencies, vendors, and cross-functional teams.
- Strong communication and influencing skills, with a polished professional presence.
- Fluent written and spoken English required; other European language a plus.
- Based in UK with flexibility to travel to assigned markets.
JD to be added
