Can you use a data-driven approach to uncover information and insight?
Would you like to take ownership of creating our marketing content?
About our team
RX Global aims to create unforgettable experiences for attendees and exhibitors through organizing events. Innovation, creativity, and collaboration drive the company to offer exceptional services to clients.
About the role
The Product Marketing Manager is a key driver of growth and market penetration across our portfolio of shows. This role involves developing strategic marketing plans that align with the Employee Value Proposition (EVP) and broader portfolio objectives. The incumbent will assess the total addressable market, identify growth opportunities across industries and segments, and formulate strategies to expand audience reach. Acting as the onsite lead for the show, the Product Marketing Manager will cultivate relationships with associations, analysts, influencers, media, and industry bodies. By engaging in external events and communities, the role deepens industry knowledge, tracks emerging trends, and gains a detailed understanding of visitor and exhibitor needs. Collaboration with the sales team is essential to ensure alignment on enablement initiatives and account-based marketing (ABM) strategies. Additionally, the Product Marketing Manager serves as the voice of the customer, contributing valuable insights to inform our Insight programmes. This position offers an exciting opportunity to shape the future of our shows and play a vital role in achieving our marketing goals.
Responsibilities
- Develop and execute marketing plans for allocated shows, aligned with EVP and portfolio strategy.
- Define market size, penetration, and identify growth opportunities across key industries and segments.
- Propose and implement strategies to grow and engage target audiences.
- Build and manage relationships with associations, analysts, influencers, media, and industry bodies.
- Represent the brand at shows and external industry events, leading onsite activity.
- Create detailed marketing plans and objectives for both visitors and exhibitors.
- Collaborate with Sales on enablement and account-based marketing (ABM) initiatives.
- Support campaign planning with clear outcomes, working closely with Content & Engagement and Campaign teams.
Requirements
- Experience in developing and delivering integrated marketing plans.
- Strong understanding of market analysis and audience segmentation.
- Ability to build inclusive and engaging campaigns across diverse audiences.
- Skilled in stakeholder engagement and relationship management.
- Confident in representing a brand at live events and industry forums.
- Familiarity with ABM strategies and sales enablement practices.
- Comfortable working with cross-functional teams on content and campaign planning.
- Experience in budget planning, performance tracking, and ROI reporting.
Work in a way that works for you
We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
Working for you
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
● Generous holiday allowance with the option to buy additional days
● Health screening, eye care vouchers and private medical benefits
● Wellbeing programs
● Life assurance
● Access to a competitive contributory pension scheme
● Save As You Earn share option scheme
● Travel Season ticket loan
● Electric Vehicle Scheme
● Optional Dental Insurance
● Maternity, paternity and shared parental leave
● Employee Assistance Programme
● Access to emergency care for both the elderly and children
● RECARES days, giving you time to support the charities and causes that matter to you
● Access to employee resource groups with dedicated time to volunteer
● Access to extensive learning and development resources
● Access to employee discounts scheme via Perks at Work
About the Business
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.
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We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
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