Senior Digital Marketing Manager - Paid Media – Permanent - £50,000 - £58,000
Join us and be part of a mission-driven, independent publisher. You’ll work with a diverse group of people who share a passion for empowering researchers, educators, and institutions to shape the future.
About Sage:
Sage is a global academic publisher of books, journals, and library resources with a growing range of technologies to enable discovery, access, and engagement. Believing that research and education are critical in shaping society, Sara Miller McCune founded Sage in 1965. Today, we are controlled by a group of trustees charged with maintaining our independence and mission indefinitely.
Our guaranteed independence means we’re free to:
- Do more – supporting an equitable academic future, furthering disciplines that drive social change, and helping social and behavioural science make an impact
- Work together – building lasting relationships, championing diverse perspectives, and co-creating resources to transform teaching and learning
- Think long-term – experimenting, taking risks, and investing in new ideas
About our Team:
Our team is a dynamic group of marketing professionals dedicated to crafting campaigns that drive outstanding results for our open access and hybrid journals. We thrive on collaboration, innovation, and a shared dedication to achieving high-reaching goals. Together, we successfully implement strategies that connect with a global community of researchers, driving discovery and amplifying the reach of their work.
Could you be our Senior Digital Marketing Manager? Are you?
- A strategic digital marketer with practical experience in crafting and delivering paid media strategies.
- Proficient in translating business goals into measurable strategies for paid media that optimise growth, efficiency, and value.
- Experienced with a variety of paid digital channels including Google, Meta, LinkedIn, and Bing.
- Skilled in data analysis, proficient in Google Analytics and conversion tracking to transform performance insights into more informed decisions and maximize ROI.
- Skilled in budget management, capable of optimising spend across channels while balancing short-term impact with sustained development.
- A creative communicator, with the ability to tailor copy and content to diverse audiences and platforms for maximum engagement.
- A collaborative leader, experienced in mentoring teams, guiding agencies, and building internal capability to elevate digital expertise.
- Future-focused, with a strong grasp of emerging trends and an aim to keep paid strategies competitive and innovative.
Your new role:
You’ll lead in shaping our paid media strategy across a vibrant mix of platforms. From Google and Bing to Meta, LinkedIn, and beyond, you’ll craft and run campaigns that fuel connection, drive engagement, and deliver meaningful results. You’ll bring your expertise to life by mentoring team members, embedding best practices, and building thoughtful systems that support sustainable growth and innovation.
This role is both strategic and hands-on, perfect for someone who thrives on blending big-picture thinking with day-to-day impact. Your insights will help us engage audiences, elevate performance, and champion bold ideas in the digital space. You’ll collaborate closely with our marketing team and agency partners to ensure every campaign is purposeful and measurable.
- Build and deliver a paid digital strategy that fuels audience growth, amplifies engagement, and integrates seamlessly with broader marketing and company goals.
- Lead high-impact campaigns from concept to conversion, optimising audience targeting, creatives, and landing pages to generate high-quality leads and deliver measurable return on investment.
- Own and manage paid media budgets, balancing performance with long-term value and growth.
- Embed smart tracking and analytics frameworks using tools like Google Analytics, turning data into actionable insights and continuous performance improvements.
- Champion a test-and-learn culture, using performance data to refine bidding, targeting, and creative strategies - accelerating results through fast feedback loops.
- Collaborate across teams and functions, aligning paid activity with strategic priorities and ensuring campaigns support wider engagement and publishing outcomes.
- Grow internal capability, mentoring colleagues and sharing expertise to build a confident, data-driven marketing team with strong paid media knowledge.
- Lead agency partnerships with vision and accountability, staying ahead of digital trends to deliver innovative, competitive campaigns that stand out.
Overview of benefits:
- 25 days annual leave (plus bank holidays) with 2 additional floating personal days.
- Hybrid working up to 2 days per week in office and a home working allowance.
- Life assurance, income protection, and travel insurance.
- Private medical cover and access to the company doctor.
- Tuition scheme and support for pursuing professional qualifications, including access to Sage books and journals.
- Variety of snacks and beverages available in the office.
- Healthy lifestyle reimbursement and anniversary trips.
- Access to Company loans (season ticket loan, rental deposit loan, cycle loan).
We’re a Disability Confident Employer (Level 1). If you’d like to apply under this scheme, please let us know in your application.
We’re committed to making our recruitment process accessible and inclusive. If you’d like to request reasonable adjustments, please email [email protected]. Please note we only accept applications via email if an adjustment has been agreed.
Closing date for applications: Monday 3rd November 2025
To ensure we can give each application the attention it deserves, we may consider bringing the closing date forward. Therefore, we encourage you to submit your application as soon as possible to ensure it is considered.
Diversity, Equity, and Inclusion
At Sage, we are committed to building a diverse and inclusive team and to sustaining a culture that celebrates diversity, encourages authenticity, and builds a deep sense of belonging. We encourage applications from all members of society irrespective of age, disability, sex or gender identity, sexual orientation, colour, race, nationality, ethnic or national origin, religion, or belief as crafting value through diversity is what makes us strong.
