Manager, Paid Social

GALE • Full-time • Toronto, Ontario, Canada • 1w ago

Your Impact

As Paid Social Manager, you will be the day-to-day steward of paid social. You will be responsible for management and execution of paid social media campaigns. This includes responsibility for paid social boosting strategy, campaign development, activation, and innovation. The ideal candidate will be ambitious with an expansive mind for approaching projects strategically, practically, and zealously.

The Paid Social Manager will demonstrate expertise across all social platforms including Meta, TikTok, SnapChat, Twitter, LinkedIn, Pinterest, and others to continuously provide clients with best practices and recommendations for success.

What you will be doing

Be responsible for spearheading paid social execution, including influencer marketing.
Be accountable for the delivery of all projects to agreed deadlines
Provide oversight of campaign implementation including traffic, QA, and other campaign related social media documentsLead strategic influencer partnerships, while leading the team through whitelisting/boosting processes
Be accountable for pacing, bid adjustments, optimizations and managing account budgets
Serve as main point of contact for social platforms (e.g., Meta, TikTok, Snapchat) and third-party partners
Liaise with other channel leads, creative, media planning, and account teams
Engage with internal and client social media teams for visibility, insight, and ability to leverage content development, content calendars and scheduled posts
Build strong relationships across client services team and with client
Lead meetings and monthly reporting calls as needed
Assist in providing social media expertise on new business pitches upon request

Who you are

5 years of hands on keys Paid Social experience (Experience with CPG/Food & Beverage would be an asset).
Experience in influencer marketing
Complete mastery of social platforms and third-party tools, including Meta, Snapchat, TikTok, and more
Passion for social media and extensive knowledge of emerging media technology and platforms
Advanced Excel and PowerPoint knowledgeComfort and strength in data aggregation, manipulation, and analysis
Ability to think strategically and identify and resolve problems in a client-centric environment
Strong project and resource management skills
Excellent communication skills - both written and verbal
Experience working with financial data and budgets
High levels of integrity, autonomy, and self-motivation
Solid writing skills, for both client facing communications and to summarize insights in a concise manner