Job Description
Marketing Analytics Manager– Acrisure Awareness and Growth Marketing Team
Boston, MA (Hybrid: Four Days in Office)
Note: This is a full-time role and we do not offer C2C or C2H employment and are not able to sponsor visas for this position.
Why Choose Acrisure Innovation?
Acrisure Innovation is a fast paced, AI-driven team building innovative software to disrupt the $6T+ insurance industry. Our mission is to help the world share its risk more intelligently to power a more vibrant economy. To do this, we are transforming insurance distribution and underwriting into a science.
At the core of our operating model is our technology: we’re building a digital marketplace for risk and applying it at the center of Acrisure, a privately held company recognized as one of the world's top 10 insurance brokerages and the fastest growing insurance brokerage globally. By leveraging technology to push the boundaries of understanding and transferring risk, we are systematically converting data into predictions, insights, and choices, and we believe we can remove the constraints associated with scale, scope, and learning that have existed in the insurance industry for centuries.
Our culture is strong. We are a collaborative company of entrepreneurial, innovative, and talented people who believe in our future. We outthink and out work the competition. We look outside our walls and are energized by our fast-paced trajectory.
Our vision for the future is clear. We have limitless potential to achieve unprecedented success in the insurance industry. To achieve our opportunity, a best-in-class Team must support us.
This is an exciting opportunity to join this growing team and immediately make an impact to the overall success of the company. If you are interested in collaborating with good people who celebrate entrepreneurialism and work with commonality of purpose, Acrisure is the place for you.
The Role:
As the Marketing Analytics Manager, you will be responsible for building upon a best-in-class marketing analytics competency and owning the analytics roadmap for Acrisure’s marketing team. This role requires a unique blend of strategic vision and technical expertise to delve deeply into data insights. Serving as an individual contributor, you will develop models to optimize our return on investment and collaborate closely with the marketing team on test designs and analyses with the primary goal of increasing brand awareness. Additionally, you will be tasked with leading the stewardship of marketing data hygiene and developing impactful dashboards and actionable insights to support our marketing efforts. Your contributions will be instrumental in delivering data visualizations and critical insights that inform strategic marketing investment decisions, ultimately driving our company's growth.
Responsibilities:
Partner closely with marketing leadership to define objectives and key performance indicators (KPIs) across the entire marketing funnel, spanning from brand awareness to conversion.
Work with the marketing team on website A/B testing with the goal of increasing time on site and lowering bounce rate.
Partner with other analytics teams within the organization to drive a single source of truth for KPIs while progressing the data quality forward with a focus on data democratization.
Partner closely with the data engineering team to manage data collection, transformation, and storage practices.
Proactively propose innovative approaches for leveraging marketing analytics to drive business outcomes, balancing immediate needs with long-term strategic objectives.
Evaluate new opportunities, synthesize and translate findings, develop go-forward plans, and develop the tools to guide and monitor execution.
Lead the creation of compelling data visualizations and interactive dashboards that effectively communicate the narrative of our marketing initiatives.
Optimize reporting processes and implement automated alerts to swiftly identify and address potential issues and opportunities.
Skills and Qualifications:
Bachelor's degree in a quantitative discipline, such as Mathematics, Economics, Computer Science, Statistics, or Engineering; advanced degree is a plus.
8+ years of experience in business analytics with 4+ years of analytics experience across media buying teams, preferably in a fast-paced and high-growth environment.
Experience defining a clear and innovative marketing analytics strategy with a robust roadmap and delivering against it.
Excellent analytical and problem-solving skills with a keen attention to detail.
Demonstrated success influencing senior level stakeholders on strategic direction based on recommendations backed by in-depth analysis.
Strong expertise in data manipulation and analysis using SQL (Python and R experience are a plus); adept at constructing and optimizing advanced queries for complex data sets (BigQuery experience a plus).
Technical expertise with respect to mining and modeling data with the ability to create views and tables or schedule queries for data democratization.
Strong knowledge of Tableau or similar data visualization tools.
Experience with media platforms such as Google Analytics, Heap, Facebook Ads Manager, Google Ads, etc.
Experience with experimental design (A/B and multivariate tests) and statistical analysis to drive business decision making.
Excellent communication skills and the ability to tailor the message to various audiences, both technical and non-technical.
Acrisure is equally committed to supporting social issues. In 2021, the Company co-founded Evolution Advisors, a joint venture focused on providing greater access and more effectively distributing insurance products and financial services to minority-owned enterprises. In its home of Grand Rapids, Acrisure provided $15 million to create the Acrisure Center for Innovation in Children’s Health at Helen DeVos Children’s Hospital.
Acrisure is committed to employing a diverse workforce. All applicants will be considered for employment without attention to race, color, religion, age, sex, sexual orientation, gender identity, national origin, veteran or disability status.
To Executive Search Firms & Staffing Agencies: Acrisure does not accept unsolicited resumes from any agencies that have not signed a mutual service agreement. All unsolicited resumes will be considered Acrisure’s property, and Acrisure will not be obligated to pay a referral fee. This includes resumes submitted directly to Hiring Managers without contacting Acrisure’s Human Resources Talent Department.
https://www.acrisure.com/acrisureacastaffprivacynotice/
Pay Details:
The base compensation range for this position is $140,000 - $160,000. This range reflects Acrisure's good faith estimate at the time of this posting. Placement within the range will be based on a variety of factors, including but not limited to skills, experience, qualifications, location, and internal equity.
Candidates should be comfortable with an on-site presence to support collaboration, team leadership, and cross-functional partnership.
Why Join Us:
At Acrisure, we’re building more than a business, we’re building a community where people can grow, thrive, and make an impact. Our benefits are designed to support every dimension of your life, from your health and finances to your family and future.
Making a lasting impact on the communities it serves, Acrisure has pledged more than $22 million through its partnerships with Corewell Health Helen DeVos Children's Hospital in Grand Rapids, Michigan, UPMC Children's Hospital in Pittsburgh, Pennsylvania and Blythedale Children's Hospital in Valhalla, New York.
Employee Benefits
We also offer our employees a comprehensive suite of benefits and perks, including:
Physical Wellness: Comprehensive medical insurance, dental insurance, and vision insurance; life and disability insurance; fertility benefits; wellness resources; and paid sick time.
Mental Wellness: Generous paid time off and holidays; Employee Assistance Program (EAP); and a complimentary Calm app subscription.
Financial Wellness: Immediate vesting in a 401(k) plan; Health Savings Account (HSA) and Flexible Spending Account (FSA) options; commuter benefits; and employee discount programs.
Family Care: Paid maternity leave and paid paternity leave (including for adoptive parents); legal plan options; and pet insurance coverage.
… and so much more!
This list is not exhaustive of all available benefits. Eligibility and waiting periods may apply to certain offerings. Benefits may vary based on subsidiary entity and geographic location.
Acrisure is an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, religion, sex, national origin, disability, or protected veteran status. Applicants may request reasonable accommodation by contacting [email protected].
California Residents: Learn more about our privacy practices for applicants by visiting the Acrisure California Applicant Privacy Policy.
Recruitment Fraud: Please visit here to learn more about our Recruitment Fraud Notice.
Welcome, your new opportunity awaits you.
