Job Details
Job Location: 5500 LOWER BIRDVILLE RD - FORT WORTH, TX
Position Type: Full Time
Education Level: 4 Year Degree
Salary Range: Undisclosed
Job Category: Marketing
Description
DIGITAL MARKETING SPECIALIST
Are you ready to grow your insurance career with a company that truly values its employees? We're planting the seeds for success, and we want YOU to join our thriving team!
About Us: Ag Workers is a specialized insurance company who has been serving the agricultural community for more than 75 years. Our team-focused environment nurtures growth, celebrates success, and understands the importance of work-life balance.
The Role: As the Digital Marketing Specialist, you will play a key role in strengthening the Ag Workers Group of Companies' brand presence. Your responsibilities include collaborating with marketing and sales teams, conducting market research, creating engaging content to support campaigns, and analyzing their performance to ensure success.
Why You'll Love Working Here: We believe in taking care of our team with an industry-leading benefits package:
Premium Benefits Package:
- 100% Company-Paid Medical Insurance (Premium Gold-level PPO Plan)
- 100% Company-Paid Dental Insurance
- Company-Paid Life Insurance
- Company-Paid Long-Term Disability
- Company-Paid Financial Counseling & Tools with Ramsey Solutions
- 401(k) with 100% match up to 5% contribution
- 3 Weeks of PTO after 90 days
- 8 Paid Holidays with several Paid Early Release Days
Key Responsibilities:
- Create and successfully execute campaigns across various digital channels, like social media, paid advertising, email and search engine optimization.
- Contribute positively to content ideation and creation, including blog posts, articles, videos, and social media posts that resonate with the insurance industry.
- Stay current with digital marketing trends, new technologies, and make recommendations for how the company can stay ahead of the curve.
- Collaborate productively with the marketing and sales teams to enhance brand awareness and online reputation.
- Measure and report on the performance of digital marketing initiatives, using Google Analytics.
- Participate effectively in cross-functional team projects as needed to support the broader marketing and business development goals.
- Positively contribute to other marketing initiatives, as needed.
- Other projects and duties, as assigned.
Qualifications
What You'll Bring:
- Bachelor’s degree in Marketing, Communications, English, or other business-related field required.
- Google Analytics Certification and Google Ads Certification are a plus.
- 1-3 years of experience in marketing required with preference to experience in Insurance and Agricultural industries.
- 1-3 years of experience in marketing data analytics and tools (Google Analytics, etc.).
- Experience using graphic design software including Canva and/or Adobe Creative Suite.
