Director of Brand Marketing
Location: Coppell, TX (Hybrid: Tues–Thurs in office; Mon & Fri remote)
Superior Cloth & Stitch (an SGC company) is seeking a bold, consumer-obsessed Director of Brand Marketing to lead brand strategy, creative storytelling, and full-funnel marketing for our Direct-to-Consumer (DTC) brand within our scrubs apparel portfolio. This role will shape how our brand shows up, speaks, and connects—building emotional resonance with healthcare professionals and driving brand loyalty and growth.
What You’ll Do
As the brand champion, you will lead the evolution of our brand identity, creative vision, and go-to-market storytelling across all channels—from awareness and engagement to conversion. You will guide the creative process, elevate the brand narrative, and align cross-functional partners behind breakthrough brand and product campaigns.
In this role, you will:
- Lead brand positioning, messaging, and tone of voice to ensure a cohesive and compelling consumer experience
- Set and oversee the creative vision for brand and product storytelling, from concepting to execution
- Develop and execute full-funnel integrated marketing campaigns across owned, earned, and paid channels
- Oversee seasonal marketing planning and alignment with product launches and key brand moments
- Partner with cross-functional teams (DTC, Wholesale, Creative, Product) to deliver high-impact campaigns
- Manage budget oversight for brand and campaign initiatives, ensuring effective and efficient resource use
- Lead, mentor, and develop the Integrated Marketing Manager, fostering creativity, alignment, and results
Who You Are
You are a strategic, innovative brand marketer who knows how to balance storytelling with performance. You bring a deep understanding of consumer insights, creative development, and brand-building across digital channels.
You will thrive here if you:
- Think in narratives, not just tactics
- Love building brands that inspire passion and loyalty
- Bring strong creative instincts backed by data-driven decision making
- Are energized by collaboration and leading through influence
- Can shift seamlessly between high-level brand strategy and practical execution
What You Bring
- Bachelor’s degree in Marketing, Communications, or related field (MBA a plus)
- 8+ years of progressive experience in brand and integrated marketing, including 3+ years in a leadership role
- Experience in consumer, apparel, or retail brand marketing strongly preferred
- Proven success leading creative development and full-funnel campaigns
- Strong leadership, communication, and cross-functional partnership skills
- Experience managing external agency/partner relationships and marketing budgets
Work Environment
- Hybrid role: 3 days in office (Coppell, TX), 2 days remote
- Passionate, collaborative, and mission-driven culture
- Opportunity to shape, elevate, and grow a brand within a portfolio backed by a proven industry leader
Benefits Package Includes:
Medical, dental, vision, 401(k) with company match, life insurance, disability, paid maternity/paternity leave, FSA, and more.
Qualified applicants will receive consideration for employment without regard to their race, color, religion, sex, national origin, age, disability, sexual orientation, veteran status, genetic information, or other status protected by applicable federal, state, or local law.
