Connect with dreamers and turn inspiration into bookings through email and social.
Why this role exists:
Actively Hiring | Full-Time | Remote
We’re scaling a luxury hospitality brand where every click must turn into nights booked and every stay should multiply future revenue. Your mission: architect the growth engine—write, design, launch, and measure—so attention becomes reservations, upsells, and repeat visits.
The Bar (read this twice):
This is hard mode. You’ll need to:
- Think like a scientist
- Ship like a startup
- Hold yourself to a pro athlete’s standard
If you can’t deliver measurable wins weekly, this won’t be fun for you
About Us:
Bolt Farm Treehouse is an award-winning, mountaintop retreat & spa in Tennessee. We create unforgettable experiences in nature-immersive settings, providing a sanctuary for deep connection and renewal and enabling people to realize their fullest potential. We blend million-dollar views, one-of-a-kind accommodations, and top-tier hospitality to offer premier wellness retreats and romantic getaways where guests can celebrate life’s key moments and reconnect with what truly matters. We strive to be the #1 retreat in America for strengthening relationships, impacting 100,000 people annually through transformative experiences. We cultivate a positive, drama-free workplace where every team member feels valued, supported, and inspired for personal and professional growth. Our team, driven by love and a strong work ethic, creates a positive impact on the world.
Meaningful work. Meaningful relationships.
We Are an AI-First Company:
At Bolt Farm Treehouse, artificial intelligence isn’t just a tool—it’s part of our DNA. We embrace AI as a core driver of innovation, operational excellence, and elevated guest experiences.
By automating the repetitive and streamlining the complex, AI empowers our team to focus on what truly matters: building meaningful human connections, unlocking creativity, and making a lasting impact.
Company Core Values:
- Best is the Standard – Excellence is the only standard.
- All-In – Commit fully, take ownership, and give your best.
- Move Fast – Speed and efficiency drive success.
- Wow Every Guest – Create exceptional experiences that leave a lasting impact.
What you'll own:
Lifecycle (Email + SMS)
- Stand up and scale: welcome, browse/booking abandonment, price-drop, pre-arrival, in-stay upsell, post-stay, VIP/loyalty, win-back
- Segmentation, dynamic content, send-time logic, deliverability discipline
Paid Social (Creative + Media)
- Meta, Google, YouTube: prospecting → retargeting → loyalty
- Weekly creative sprints (UGC, motion, static) with ruthless test + scale rules
Integrated Campaigns
- Seasonal promos, product drops, spa pushes, creator collabs
- Own calendar, briefs, assets, QA, pacing, post-mortems
Copy + Design (hands-on)
- Headlines, hooks, microcopy, CTAs
- Build/design in Figma + ESP; edit motion when needed
- Marry luxury brand voice with direct-response rigor
Analytics & Attribution
- GA4, UTMs, cohorts, lift tests, daily dashboards the exec team trusts
QA + Compliance
- Rendering, links, pixels, event integrity
- SMS/TCPA + CAN-SPAM guardrails (without killing performance)
Non-Negotiable Outcomes (First 90 Days):
- Lifecycle revenue: Launch/repair 10+ core flows; drive lifecycle (email+SMS) to ≥25% of booked revenue with incrementality proven via holdouts.
- Creative throughput: Ship 40–60 net-new paid social creatives across ≥6 angles; ≥10% win rate at target CAC.
- Efficiency: Improve new-guest CAC by ≥15% at equal or higher volume (brand-search leakage controlled).
- Conversion paths: Launch ad → LP bundles with message match; deliver +20% CTR or +10% LP CVR on winners.
- Abandonment fix: Cut booking-flow abandonment via a 3-step browse→cart→checkout series; publish before/after metrics.
- Dashboards: Stand up a single source of truth (daily): send volume, OR/CTR/CVR, opt-outs, revenue, CAC/ROAS, attach rate, by segment/device/channel.
Skills & Experience You Bring:
- 6–10+ years across lifecycle, paid social, and integrated campaigns with a portfolio tied to revenue.
- Elite copywriting (hooks, narrative arcs, objection handling) + clean, modern design (Figma).
- Platform mastery: Klaviyo/Braze/Iterable, Meta/TikTok Ads, GA4/GTM, Looker Studio/Mode, basic SQL/Sheets.
- Testing chops: A/B frameworks, pre-analysis plans, MDE/power instincts; conversion lift tests; UTMs that stay clean.
- Mobile-first UX sense; can partner with CRO to align claims, proof, and CTAs.
- Deliverability + compliance instincts without neutering performance (CAN-SPAM, TCPA).
- Bonus: hospitality/booking engines, spa/experience upsell logic, creator/UGC orchestration, After Effects/CapCut.
Tooling you’ll likely touch:
Klaviyo/Braze/Iterable, Postscript/Attentive, GA4, GTM, Looker Studio/Mode, Meta/TikTok/YouTube, Figma, Hotjar/Clarity, CapCut/AE/Premiere, Sheets/SQL, Notion/Asana.
How We Work:
- Make the requirements less dumb. Challenge assumptions, simplify offers.
- Delete before you add. Remove friction, then optimize.
- Speed is a feature. Weekly test velocity beats quarterly “big bangs.”
- Reality > opinions. We keep what the data defends.
- AI-first. Use AI to ideate angles, generate variants, analyze sessions—and then verify with data.
What Success Looks Like (12 Months):
- Double-digit lift in end-to-end booking conversion and lower CAC at higher spend
- Lifecycle becomes a profit center, with rising attach rates that don’t harm core bookings
- A creative + campaign machine: cadence, >30% win rate, living playbook, predictable revenue spikes
Compensation & Logistics:
- Competitive salary + performance bonus tied to revenue + efficiency (CAC/ROAS)
- Benefits, gear, learning budget
- Location flexible; core hours aligned to CST
Know the perfect person for this role?
$1,000 cash reward if you refer the person we hire!
*Referral reward will be paid at 6 months of employment
