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Marketing Specialist - Digital & Social Media

PROVIDENT CREDIT UNION • Full-time • Redwood City, California, United States • $67,000 - $87,000 / year • 1m ago

Job Details

Job Location: Redwood City, CA

Position Type: Full Time

Salary Range: $67000.00 - $87000.00 Salary

Description

Marketing Specialist - Digital and Social Media (Redwood City, CA)

*** We do not sponsor employment/work visas at this time, if you need sponsorship now or in the future, unfortunately, your application will not be considered ***

Job Overview:
As a key member of the marketing team, you will drive Provident’s digital presence and engagement by managing social media, website content, SEO, and digital marketing initiatives. This role requires a strategic and hands-on marketer who can develop compelling social media campaigns, maintain accurate and engaging web content, optimize search performance, and deliver measurable results across multiple channels. Collaboration with internal teams and external partners is essential to ensure cohesive brand messaging and a seamless member experience.

Why Provident?

Provident Credit Union was established in 1950, and we rank among the top 10% of credit unions in the US. We believe having a culture that is accepting, supportive, diverse, and inclusive makes us all better. Provident has been a Bay Area “Top Workplace” since 2017, and our employees rank us on Glassdoor as one of the best credit unions in the nation.

Our values are:

Listen
Get Better
Do What’s Right

Essential Functions:

1. Social Media Management

Lead the planning, creation, and publishing of organic content (i.e. Metricool) across Meta, Instagram, LinkedIn, and X to boost engagement, awareness, and audience growth
Monitor social channels daily, engage with followers by responding to comments, DMs, and tags, support influencer marketing initiatives, and maintain an active brand voice
Increase membership engagement and drive lead generation through targeted social campaigns (i.e. giveaways, branded content)
Support community events and business development initiatives by promoting and amplifying related content on social channels
Promote financial wellness initiatives, security/fraud and educational content to engage and inform members across social platforms
Manage business listings on Google, Yelp, and Bing, keeping hours, locations, and contact info accurate
Support employee advocacy by creating shareable content for internal distribution
Help monitor, analyze, and report on key campaign performance metrics, providing insights to improve future campaigns
Stay up to date on social media trends and emerging tactics to contribute fresh ideas to campaign planning
Other duties as assigned

2. Website & SEO / Digital Marketing

Create and maintain website content—including blogs, landing pages, product pages, forms, and disclosures—while conducting A/B testing to optimize landing page performance, ensuring content accuracy and consistency, and maintaining UTM tracking logs for precise campaign measurement
Manage seminar and webinar event listings on the website, schedule email communications, moderate live sessions, upload recordings to YouTube, and coordinate with internal departments on events
Contribute to SEO efforts including keyword research, on-page optimization, monitoring KPIs, and collaborating on link-building and content strategies
Manage relationships with digital marketing and SEO vendors to ensure effective collaboration, timely deliverables, and alignment with strategic goals
Provide support for paid media campaigns and email marketing campaigns on an as-needed basis
Other duties as assigned
Analyze and report monthly on SEO, website, and digital marketing performance using tools like Google Analytics, SEMrush, Ahrefs, and Siteimprove, providing insights and recommendations to optimize campaigns

We're Looking for Someone Who Has

2+ years of experience managing social media and digital marketing campaigns with solid SEO knowledge
Strong skills in website content management and proficiency with digital marketing tools like Google Analytics and SEMrush
Experience coordinating webinars, events, and related email communications
Familiarity with marketing analytics and reporting platforms (e.g., Google Analytics, Looker, Salesforce)
Excellent communication and collaboration skills to work cross-functionally and juggle multiple projects
A collaborative mindset, eager to partner with diverse teams and learn from experienced marketers
A data-driven approach with a passion for testing, optimization, and continuous improvement

Benefits you will enjoy:

Quality medical, dental and vision care coverage
401(k) retirement plan with up to 150% matching employer contributions
Strong commitment to investing in your career and educational advancement by offering up to 100% Tuition reimbursement for approved courses
Annual discretionary bonus
Generous paid time off and paid holidays
Flexible spending accounts
Employee Referral Bonus
Short and long-term disability coverage
Life and AD&D insurance
Provident membership
Rate discount on home and auto loans
Opportunity to use company owned condo in Maui and Lake Tahoe