WHO ARE YOU? You are a Marketing Operations Specialist with excellent communication skills, a keen eye for the details and the ability to manage multiple initiatives simultaneously. You have a strategic approach, analytical mindset and a passion for optimizing marketing processes.
WHO ARE WE? We are passionate, innovative, lifelong learners, and creative thinkers working to develop culturally authentic language learning products for K-12 schools and universities.
WHAT IS THIS ROLE ABOUT? As our new Senior Marketing Operations Specialist, you will play a key role in driving advanced analytics, cross-functional collaboration and partnership with internal teams. You will ensure execution of data-driven strategies that optimize marketing campaigns, enhance sales enablement, and ensure efficient and optimized operation of marketing technology to reach the company’s goals.
IN THIS ROLE YOU WILL:
- Lead the alignment of marketing technology with organizational goals, ensuring systems (e.g., Marketo, Salesforce, and Zoom) are optimized for growth and scalability.
- Oversee both current and future software and process integrations.
- Partner with product, sales, and operations teams to ensure full integration of marketing operations best-practices across business functions, driving cohesive campaigns and supporting sales enablement efforts.
- Design and implement advanced analytics frameworks and dashboards that empower the marketing team to track, measure, and optimize performance effectively.
- Translate complex data into actionable insights, guiding marketing strategies and decisions to ensure efforts are targeted, effective, and aligned with business objectives.
- Develop and implement scalable processes to support company growth, with a focus on automation, workflow optimization, AI, and seamless execution of marketing strategies.
- Oversee data integration across platforms to enable advanced analytics and maximize ROI.
- Develop and refine audience segmentation strategies, including lifecycle stages and personas, to enhance customer journeys and drive pipeline growth.
- Regularly conduct customer journey mapping exercises to identify process gaps, optimize campaigns, engagements, and reporting.
- Implement improvements to boost engagement, conversions, and performance.
- Create effective sales enablement content and training materials to support sales teams with relevant tools and knowledge for customer engagement.
- Work with key stakeholders during the planning, content creation, and launch phases to create a marketing automation roadmap for success.
- Monitor, analyze, and report on campaign performance and ROI. Build and manage centralized dashboards for real-time reporting that provide stakeholders with easy access to key performance data.
- Standardize and simplify campaign design across systems for efficient building and deployment by marketing and cross-functional teams
- Activate and manage external agency and contractor resources as needed to support campaign initiatives and operations.
- Other duties as assigned.
YOU MUST HAVE (MINIMUM REQUIRED SKILLS & EXPERIENCE)
- Bachelor’s degree.
- 5+ years of marketing experience, with a strong focus on marketing operations and automation, including campaign development, execution, and performance measurement.
- 3+ years of experience in Marketo or similar system (Salesforce Marketing Cloud, Hubspot, Pardot, etc.) creating and managing campaigns, managing integrations, optimizing automation tools, dynamic content, and troubleshooting.
- Well-developed skills in Salesforce or similar relevant CRM, including delivering reports, maintaining dashboard, managing campaigns and customer data hygiene.
- Proven and documented experience leveraging native reporting tools in these platforms by creating reports and dashboards that communicate performance to various stakeholder groups.
- Proven marketing program management skills and capability to build and deploy effective marketing programs that manage the flow of data, various customer journeys, product GTMs, and integrations within platforms.
- Experience prioritizing and managing cross-functional priorities and resources; analyzing marketing performance, defining KPIs and ROI benchmarks, and delivering data-driven insights to consistently align with broader organizational goals.
- Strong proficiency with using AI tools for organization, project management, workflow optimization, and insights across a variety of AI tools.
- Strong proficiency in using standard office software (e.g., Microsoft Office, Google Workspace) and navigating digital tools for communication and productivity.
- Willingness to travel up to 10% of the time to sales meetings, conferences and customer meetings as required.
IDEAL IF YOU HAVE or ARE (PREFERRED SKILLS & EXPERIENCE)
- Experience within the edtech, education, publishing or similar industry.
LOCATION: Remote/Boston-Hybrid
Position requires current residence within close proximity to our Boston, MA office location and willingness to work a Hybrid schedule with Tuesdays and Thursdays required in-office minimum. Relocation assistance is not available for this role.
SALARY:$80k-85k salary range
This position is salaried and is eligible for an annual incentive based on employee and organizational performance.
