Salary Range: $55,528.00 - $83,292.75
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About United Way of Rhode Island:
Our vision is a Rhode Island where every individual in each community has an equal opportunity for justice and prosperity. Since our inception in 1926, the United Way of Rhode Island has effectively moved people from crisis to stability while working to shore up the systems that provide support across the community. We are uniquely equipped to effectively harness resources from government, corporations, nonprofits, and individuals to address the many significant crises affecting all of us.
To deliver on our goals we must go "deep, rather than wide," with investments and partners to target the root causes that have thwarted Rhode Island's ability to thrive. We serve all Rhode Islanders in need by tackling Rhode Island's great challenges.
Learn more about United Way of Rhode Island at https://www.unitedwayri.org/.
Summary: The Marketing Operations & Graphic Design Manager plays a key role in amplifying United Way of Rhode Island’s (UWRI) mission through visual storytelling, brand consistency, and streamlined marketing systems. This position bridges creativity and efficiency — leading the design of high-impact materials while ensuring smooth operations across workflows, platforms, and campaigns. The ideal candidate is a highly organized, design-driven professional who brings ideas to life through visuals, systems, and strategy.
Duties & Responsibilities:
Marketing Operations & Workflow Management
- Oversee marketing operations systems and tools, including Asana, Mailchimp, and the content request workflow process.
- Manage and optimize cross-functional marketing workflows — from intake through production — to ensure clarity, accountability, and on-time delivery.
- Coordinate with internal teams (Development, Policy, CIE, etc.) to manage deliverables, set timelines, and align on priorities.
- Lead quality control and final review processes for all design and marketing assets.
- Support database integration between Mailchimp and donor management platforms (Andar or similar systems).
- Maintain organized digital libraries, project documentation, and reporting dashboards to track performance and progress
Creative Design & Brand Management
- Lead the design and production of visually engaging materials for campaigns, fundraising, events, and community initiatives.
- Develop graphics, layouts, infographics, and templates for print, digital, and social media channels that reflect UWRI’s brand and tone.
- Manage UWRI’s brand identity system — ensuring consistency in color, typography, imagery, and messaging across all platforms.
- Provide art direction for photo and video shoots, collaborating with internal teams and external vendors to ensure professional, high-quality output.
- Translate data and stories into compelling visual assets that inspire action and demonstrate impact.
- Maintain and update the UWRI brand library, Canva templates, and design assets to support team-wide consistency and efficiency.
Campaign & Production Support
- Partner with MarComms leadership to plan and execute integrated campaigns that combine strong messaging with cohesive visuals.
- Oversee print, AV, and promotional production — from vendor quotes and proofs to delivery and installation.
- Develop event and campaign materials such as signage, step-and-repeats, social cards, email graphics, and video lower thirds.
- Ensure accessibility and brand compliance across all public-facing materials.
Equity Growth Plan:
- Develop and implement a personalized, individual equity growth plan.
- Participate in annual equity training.
- Support UWRI initiatives (e.g., Equity Challenge) and participate/ agency groups (e.g., Heritage and Professionals, Employee Resource Groups (ERGs) and Culture, Equity and Strengths Committee (CES).
- Participate in community, state or national (e.g., United Way Worldwide) equity growth opportunities.
Knowledge, Skills, and Abilities:
- Bachelor’s degree in Graphic Design, Marketing, Communications, or related field (or equivalent experience).
- 5+ years of experience in design and marketing operations, preferably within a mission-driven or nonprofit organization.
- Advanced proficiency in Adobe Creative Cloud (InDesign, Illustrator, Photoshop, Premiere Pro) and/or Canva Pro.
- Strong project management and workflow optimization skills; proficiency with Asana or similar tools.
- Proficient in Mailchimp or comparable email marketing platforms.
- Strong understanding of print and digital production, vendor coordination, and quality control.
- Excellent written and verbal communication skills; able to translate complex ideas into clear visual narratives.
- Highly organized, detail-oriented, and able to balance creativity with operational precision.
- Experience with CRM integration (Andar preferred).
- Fluency in multiple languages preferred but not required.
Disclaimer: This job description is intended to convey the essential functions of this position and it is not intended to be an exhaustive list of skills, duties, responsibilities or working conditions associated with the position. United Way of Rhode Island is committed to creating an inclusive workplace and actively seeks out qualified individuals, including veterans and people with disabilities, to join our team.
