Role: Head of Marketing
Location: Remote
Salary: $120K-$160K based on experience
Our client has grown from a Shopify store to a seven-figure ecommerce brand with 40K+ passionate customers who've transformed their sleep, energy, and health through light therapy. Now they're at an inflection point: evolving from product-focused to education-first, launching their first flagship course, and positioning ourselves as the definitive authority on living in sync with nature's light.
They're looking for a Head of Marketing to architect this transformation and scale us to eight figures.
Key Responsibilities
You'll be their first marketing leader, reporting directly to the Founder, with full autonomy to build the marketing engine from the ground up. This isn't about executing someone else's playbook - you'll write it.
Qualifications
Required:
5+ years leading marketing at a DTC or consumer brand, ideally health/wellness
Proven track record scaling brands from low seven figures to eight figures
Deep expertise in paid acquisition, SEO, content marketing, and CRO
Hands-on experience with email/SMS platforms (Klaviyo, Attentive, etc.) and building automated lifecycles
Experience launching and scaling influencer, affiliate, or referral programs
You've launched a digital product, course, or membership before (huge plus)
Your Approach:
Strategic thinker who can zoom out to define positioning, then zoom in to write the email subject line
Data-driven but creative - you A/B test everything but know when to trust your gut
Comfortable in scrappy, fast-moving environments where you wear multiple hats
Obsessed with transformation marketing, not just performance marketing
Passion:
You genuinely care about health, wellness, and helping people live better
Bonus: You have opinions on red light therapy, sleep optimization, circadian rhythms, or biohacking
Why This Role is Different
For Senior Marketers: This isn't a "scale what's already working" role. You'll reposition an entire brand, launch new revenue streams, and define a category. If you've been stuck optimizing someone else's campaigns at a larger company, this is your chance to build from first principles.
The Opportunity:
Timing: Proven product-market fit (4.8★ rating, rabid community), now entering exponential growth phase
Ownership: First marketing hire = you build everything. Full P&L ownership. No politics, no red tape.
Equity: Meaningful equity stake in a fast-growing wellness brand, not just a salary
Impact: Your work directly determines whether they hit $5M or $10M next year
Category: Circadian health is exploding (see: Huberman, Matthew Walker, Andrew Huberman's reach). They're positioned to own it.
The Team & Culture:
Work directly with the Founder, who bootstrapped this from $0 to seven figures
Fully remote, async-first culture - outcomes over hours, flexibility over face time
Small team (15 people), huge ambition
They move fast: idea Monday, launched Friday
The Comp:
Salary: $120K-$160K based on experience
Equity package (early employee stake)
Full health benefits, unlimited PTO, $1K/year professional development budget
Premium home office setup
You'll Love This Role If...
You've been the first or second marketing hire at a DTC brand that scaled
You're energized by building, not maintaining
You want to create a movement, not just run ads
You geek out over wellness trends and read Huberman Lab notes
You'd rather own results than have a fancy title at a big company
You believe marketing is about transformation, not just transactions
What Success Looks Like
Year 1 Goals You'll Own:
3x organic traffic through content and SEO
Launch course to $500K+ revenue (40% of total revenue from education)
Scale paid acquisition profitably to $2M+ annual spend
Build email/SMS to 30% of revenue (up from 15%)
Establish the company as the voice in circadian health (top 3 Google rankings for key terms)
