Accepting applications until:
14 November 2025
Job Description
As a CRM Content Executive, Local Sales Marketing at Global, you will:
Campaign Delivery & CRM Operations (50%)
- Build and schedule CRM campaigns and automated journeys in Salesforce Marketing Cloud and Pardot, ensuring flawless execution and timely delivery.Support the end-to-end delivery of nurture, reactivation, and trading-led campaigns, optimising workflows and improving speed-to-market.
- Ensure campaigns are properly targeted and data-driven through smart use of segmentation, dynamic content, and testing.
- Support the B2B Content & Comms Manager in the National Marketing team
Content Creation & Copywriting (30%)
- Write, proof, and edit clear, engaging CRM copy that reflects Global’s tone of voice and resonates with SME and regional advertisers.
- ·Work with the Manager to develop creative assets, liaising with designers or using templates to produce visually strong, on-brand emails.
- Adapt messaging to align with campaign objectives, sector priorities, and audience insights
Reporting & Continuous Improvement (20%)
- Track and report on campaign performance, providing actionable insights to improve engagement and conversion.
- Help maintain data quality and segmentation within Salesforce, ensuring accuracy and consistency.
- Stay up to date on CRM best practice, testing opportunities, and marketing automation trends, including testing AI to improve efficiency and engagement
What You’ll Love About This Role
- Think Big: Be part of a brand-new team shaping how Global communicates with thousands of advertisers.
- Own It: Take responsibility for delivering polished, high-quality CRM campaigns that make an impact.
- Keep it Simple: Turn data and creative ideas into clear, effective communications that drive results.
- Better Together: Collaborate daily with your line Manager and colleagues across Marketing, Local Sales, and Tech to deliver great work.
What Success Looks Like
In your first few months, you’ll have: -
- Delivered multiple CRM campaigns with precision and creativity.
- Developed engaging content and email templates that elevate Global’s B2B communications.
- Improved campaign performance through testing and reporting.
- Built confidence using Salesforce Marketing Cloud and Pardot.
What You’ll Need
- Hands-on Campaign Experience: Comfortable building, scheduling, and testing CRM campaigns, ideally using Salesforce Marketing Cloud, Pardot or similar platforms.
- Strong Content Skills: Able to write concise, engaging, and commercially focused content, with a creative eye for visuals and layout.
- Detail-Oriented & Organised: Excellent at managing multiple projects and meeting deadlines.
- Collaborative & Eager to Learn: A self-starter who works well with others and keen to grow in CRM and marketing automation.
- Data-Savvy: Understands segmentation, targeting, and how to use insights to drive improvement. Confident using data and reporting tools to evaluate performace.
