Senior Performance Marketing Campaign & Insights Manager

Kline Franchising, Inc. • Full-time • Cornelius, North Carolina, United States • 3w ago

Title: Senior Performance Marketing Campaign & Insights Manager

Reports to: Performance Marketing Director

BURN BOOT CAMP CULTURE

Burn Boot Camp is one of the fastest growing fitness franchises in the nation and has experienced rapid growth since its founding in 2015. We move like our members - with purpose and fast paced. We aim to inspire, empower, and transform lives through community-based fitness.

POSITION OVERVIEW

We’re looking for a strategic, data-driven Senior Performance Marketing Campaign & Insights Manager to drive lead generation, SEO strategy, attribution management, and funnel reporting across Burn Boot Camp system and Burn Brands, including Burn Nutrition, Burn On Demand, and Kids Camp. This role will focus on optimizing performance through full-funnel campaigns, driving membership growth, and ensuring data integrity at the national and franchise levels.

ROLES AND RESPONSIBILITIES

Full-Funnel Campaign Execution:

Manage and optimize full-funnel lead generation campaigns across digital (CRM, paid social, paid search, organic search, organic social, influencer programs, web) and traditional (in-gym, local marketing) channels.
Collaborate with internal teams, creative partners, and media agencies to deliver high-performing campaigns that align with growth goals.
Analyze funnel velocity, conversion metrics, attrition, to identify optimization opportunities.
Leverage A/B testing and data insights to continuously refine targeting, creative, messaging, and channels.
Liaise with operations aligning funnel strategy to master calendar, asset development timelines, and ensure campaign milestones are met across seasonal, promotional, and brand initiatives.

Performance Measurement & Optimization:

Own reporting and analysis for campaign and SEO performance including lead volume, CPL, CPA, ROAS, funnel conversion, and organic traffic growth.
Proven experience leveraging data to identify optimization opportunities and build testing roadmaps across audiences, A/B testing, creative, messaging, and channels.
Monitor dashboards, attribution models, and reporting scorecards that provide real-time insights into campaign performance at national and location levels.
Liaise with BI Architect to optimize and build new dashboard reporting, scorecards, segments to drive performance, sharing insights with leadership and cross-functional teams.
Data curious with proven experience analyzing data to drive actionable insights and operationalize executional insights. Proven ability to understand root cause or follow trends to optimize performance.

Attribution & Reporting:

Manage attribution governance for Brand Fund and franchise locations, ensuring accurate UTM tracking and data integrity across Brand Fund national campaigns and individual franchise locations.
Partner with BI Architect to enhance dashboards and share insights across teams.
Administer UTM governance standards, documentation, and ongoing training to ensure consistent tagging across all digital channels.
Partner with Martech, franchise partners, co-op marketing and agency partners to ensure all tracking infrastructure supports full-funnel attribution visibility.

SEO Strategy & Performance:

Execute and optimize SEO strategy across websites, landing pages, and funnel assets to drive organic growth.
Lead monthly audits and reviews with clear action plans for ongoing optimization.

Paid Media & AI Integration:

Oversee paid media campaigns, optimizing for lead generation, CPL, and ROAS.
Integrate AI tools to drive personalized acquisition, engagement, and predictive retention across the member lifecycle.
Run data-driven tests to refine targeting and improve campaign performance, focusing on funnel velocity and conversion rates.

Collaboration & Cross-Functional Leadership:

Partner with cross functional teams and agency partners to drive funnel performance.
Act as internal subject matter expert on performance analytics and SEO integration.
Support governance, education, and adoption of SEO best practices across the broader marketing organization.

QUALIFICATIONS

5+ years in performance marketing, campaign management, or digital media.
Proven success delivering SEO, paid media, attribution, and funnel optimization.
Proficient in marketing analytics tools (DOMO, Google Analytics, Looker Studio, Tableau).
Experience with predictive analytics and AI integration in marketing.
Excellent project management, collaboration, and communication skills.
Data-driven problem-solver with excellent analytical and storytelling skills.
Experience implementing predictive analytics into top of funnel strategy to drive results at scale
Franchise, fitness, or multi-location business experience a plus.
Agency management experience preferred.

This position description is not intended to be and should not be construed as an all-inclusive list of responsibilities, skills or working conditions associated with this position. While this description is intended to accurately reflect the position's activities and requirements, management reserves the right to modify, add or remove duties as necessary.