Brand Marketing Manager

CooperCompanies • Full-time • Victor, New York, United States • 1w ago

CooperVision, a division of CooperCompanies (NASDAQ:COO), is one of the world’s leading manufacturers of soft contact lenses. The Company produces a full array of daily disposable, two-week and monthly contact lenses, all featuring advanced materials and optics. CooperVision has a strong heritage of solving the toughest vision challenges such as astigmatism, presbyopia and childhood myopia; and offers the most complete collection of spherical, toric and multifocal products available. Through a combination of innovative products and focused practitioner support, the company brings a refreshing perspective to the marketplace, creating real advantages for customers and wearers. For more information, visit www.coopervision.com.

Job Summary:

The Brand Marketing Manager (“The Role”) is responsible to lead the development and execution of brand strategies that drive growth, differentiation, and loyalty. This role assumes full ownership of brand planning, integrated marketing campaigns, competitive positioning and business performance. This role serves as the key liaison between cross-functional teams and agency partners, using insights and analytics to guide decision-making and ensure brand excellence across all touchpoints.