About IEM
Industrial Electric Mfg. (IEM) is the largest independent full-line manufacturer of custom power distribution systems in North America. Founded more than 75 years ago in Fremont, California, IEM grew alongside Silicon Valley and today operates over 1.7 million square feet of manufacturing capacity. With $1B+ in annual sales and 10,000+ commissioned projects across technology, data centers, commercial, energy, utilities, healthcare, industrial, and infrastructure markets, IEM continues to deliver exceptional product quality, dependable service, and the flexibility to meet complex technical requirements at scale.
Demand Generation Manager / Senior Manager
Location: US Remote
Reports To: Director of Marketing
Position Summary
The Demand Generation Manager/Senior Manager is responsible for building, executing, and optimizing integrated campaigns that generate qualified pipeline and accelerate revenue. This role combines expertise in marketing automation, data-driven decision-making, and multi-channel campaigns to drive measurable business growth.
Key Responsibilities
- Create and manage marketing automation workflows and campaigns in Salesforce and HubSpot.
- Optimize campaign performance through A/B testing, segmentation, and lead nurturing.
- Analyze funnel performance, measure ROI, and report on revenue attribution.
- Execute targeted email marketing and account-based marketing (ABM) programs.
- Manage digital advertising across search, display, social, programmatic, retargeting, and industry-specific channels.
- Support lead generation and engagement for tradeshows and events.
- Collaborate with partners on co-branded marketing initiatives.
- Maintain close alignment with sales to ensure lead quality and follow-up.
Qualifications
- Bachelor’s degree in Marketing, Business, or related field.
- 7+ years of experience in B2B demand generation, preferably in power distribution, electrical equipment, or industrial solutions.
- Proficiency in Salesforce, HubSpot, and digital advertising platforms required.
- Strong analytical skills and experience with campaign performance measurement.
- Exceptional writing, editing, and messaging skills required.
- Experience managing ABM programs and high-value target campaigns.
- Strong project management and stakeholder engagement skills.
- Demonstrated ability to take initiative, maintain composure under pressure, and succeed in environments of rapid change and shifting priorities.
Compensation
The salary range for this role is $100,000 - $160,000 per year, based on location, experience, and qualifications.
Why Join IEM
At IEM, you’ll join a team that powers some of the world’s most ambitious projects. We’re engineers, makers, and problem-solvers who thrive on tackling complex challenges and delivering solutions that keep industries moving forward. If you’re driven, collaborative, and ready to make an impact, we’d love to hear from you. Your creativity and passion can help us achieve great things—come be part of the journey.
Learn more about IEM at https://www.iemfg.com
We offer comprehensive and competitive benefits package designed to support our employees' well-being, growth, and long-term success. View a snapshot of our benefits at https://www.iemfg.com/careers
Recruiting Scams
Beware of recruiting scams. IEM never charges candidates fees, and all recruiter emails come from an @iemfg.com address. If you suspect fraudulent activity, do not share personal information and report it to us at iemfg.com/contact
Non-Discrimination Statement
IEM does not discriminate against any applicant based on any characteristic protected by law.
Privacy
Information collected and processed as part of your IEM Careers profile, and any job applications you choose to submit is subject to IEM's Workforce Member Privacy Policy.
