Demand Generation Technical Associate Director

IPG Mediabrands • Full-time • Leeds, England, United Kingdom • 17h ago

About Us

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com

Role Description

This is a great role for you if you enjoy working in a fast-paced environment, getting involved in multiple projects, with multiple stakeholders and are obsessed with efficiency.

The role covers eCRM technical campaign workflow activation and management as well as data analysis, data management & lead validation solution integration, Responsibilities include support the technical side of account based marketing / lead generation activation with lead validation implementation & management, data modelling, dashboard development, campaign insights data extraction, data configuration, data research, eCRM platform integration, data workflows, api integrations.

We are looking for someone passionate about delivering great results, who loves innovating and challenging existing ways of working and subsequently converting them into scalable, repeatable motions. You should be a naturally organised person, able to build relationships with various stakeholders at differing levels as well as identify any key contacts.

Along the way, you’ll see tremendous growth in the team, its client base, and your personal career, as you develop a deep - and marketable - understanding of our service area. As a team, Demand Generation covers a wide range of craft skills including but not limited to Content Syndication, Lead generation, Marketing Automation, Email Marketing, Social and Technical Implementations.

Key Responsibilities

Support with the technical set-up and activation of ABM / lead gen campaigns as well as email nurture via sales and marketing automation platforms
Provide clients with ongoing strategic and technical roadmaps to ensure that they get best value from their automation solutions.
Responsible for all aspects of the marketing & sales tech stack configuration and administration - Marketo & Salesforce
Have the ability to communicate and work closely with client technical teams and stakeholders.
Capture and understand client business requirements and translate them into well-architected technical solutions by researching, testing and recommending the most appropriate options that best leverage platforms such as Salesforce and Marketo.
Set up and maintain project plans and reporting
Regular client and external supplier interaction and relationship building
Prepare campaign level reporting, document and present learnings, findings and insights
Collaborate with your colleagues across Technical, Social and Design craft streams to ensure cohesion
Ensure campaigns are executed according to the brief and in a timely manner
Working closely with and mentor junior team members to share knowledge and allow delegation of certain tasks

Desired Skills & Experience

Significant experience in marketing or project/account management
Hands-on and proven experience of day to day working with large scale clients and projects
Experienced with E-mail marketing and nurture flows
Experienced with creating optimised landing pages and emails that convert
Knowledge and expertise in creating, managing, optimising and reporting on campaigns
Knowledge of/experience with marketing automation systems (including Sales Force Marketing Cloud) to create, optimise and manage campaigns
Ability to work efficiently, transparently and as part of a team
Calm under pressure
Digital and tech-savvy with solid understanding of modern digital marketing solutions and technologies
Critical thinking and ability to problem solve quickly
Proactiveness and eagerness to learn
Excellent communication skills

Employee Transparency

At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are an equal-opportunity employer committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

Please reach out to Ninette at [email protected], if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.

THE PERKS

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:

Flexi–leave, with 25 days annual leave to be taken as the minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
Free breakfast and free lunch
Early finish Fridays
Core Hours (Mon-Thurs, flexible start/finish times)
Retail discounts
Electric vehicle salary sacrifice car scheme
Wellbeing programme, including Headspace & flu jabs
Interest-free season ticket loan
Paid time off for Volunteering
Group Income Protection
Life Assurance
Private Medical Insurance or Health Cash Plan (dependent on level)
Group Personal Pension Plan with matched contributions from 3-6%
Generous Parental Leave & Pay
Independent mortgage advice
Financial education
Employee Assistance Programme
Free eye tests
Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!