The Paid Search Specialist is responsible for devising, planning, and executing impactful PPC campaigns across platforms such as Google, LinkedIn, and Microsoft Ads. They will work on a diverse range of campaign types including Performance Max, Google Lead Forms, and LinkedIn Lead Gen, with a primary focus on exceeding client KPIs and goals related to lead generation. This role is a full time role and offers hybrid work flexibility, with the expectation of attending in-office meetings in Westville once a week. It is a requirement to have access to a stable internet connection and your own laptop to effectively fulfill the responsibilities of this role.
Core Responsibilities:
- Manage client accounts on a daily basis using Google's suite of online and desktop tools.
- Utilise Google platforms such as Google Ads, Google Analytics, Google Tag Manager, and Google Looker Studio.
- Manage campaigns across LinkedIn Ads and Microsoft Ads platforms.
- Support the creation, upkeep, and monitoring of ads, keywords, search terms, audiences, and bid strategies to achieve client’s objectives.
- Offer recommendations and implement strategies for keyword opportunities, campaign structure, targeting, and other elements of paid media to generate high-quality leads for clients.
- Stay updated on the latest digital marketing trends to integrate effectively into our accounts.
- Generate monthly client reports using Google Looker Studio and delivering comprehensive analysis of campaign performance.
- Communicate account performance, trends, and areas of opportunity effectively to clients and Key Account Managers.
- Collaborate within a dynamic team environment and coordinate with other key departments within the organisation.
- Gr.12/School leaving certificate is a minimum requirement
- Marketing Certificate, Diploma/Degree is advantageous.
- Proficiency in website analysis using various online tools is beneficial.
- Experience with Meta and Google is advantageous.
- Social Media PPC/Content Management experience is a bonus.
- Knowledge of SEO is a bonus.
- Completion of Google Search certification is required within the probation period.
- Demonstrated enthusiasm for digital marketing, particularly in Search Engine Marketing (SEM).
- Ability to think creatively, identify opportunities, and solve problems.
- Strong attention to detail and adept at multitasking in a fast-paced environment with deadlines.
- Effective communication skills, both verbal and written.
- Ability to work independently, as well as part of a team.
- Willingness to stay updated on industry trends and apply knowledge to achieve client objectives.
- Exhibits high levels of integrity, autonomy, and self-motivation.
- Excellent analytical, organisational, and attention to detail.
- Basic understanding of UX and website best practices and their impact on SEM.
