Lead, Soccer Brand Marketing, NYC

Nike • Full-time • New York, New York, United States • $102,800 - $210,000 / year • 1d ago

The annual base salary for this position ranges from $102,800.00 in our lowest geographic market to $210,000.00 in our highest geographic market. Actual salary will vary based on a candidate's location, qualifications, skills and experience.

Information about benefits can be found here.

WHO YOU’LL WORK WITH

The City Brand Management Team is the marketing function responsible for leading and driving plans that serve the brand and business in a global key city for Nike. Our goal is to know & serve inspiration, innovation and enablement to unlock the power of sport for every athlete*.

WHO WE ARE LOOKING FOR

We’re looking for a Brand Marketing Soccer Lead to join our Nike NYC Brand Marketing team. The NYC Brand Marketing Soccer lead will be responsible for creating and managing our seasonal brand plans, always-on priorities, and relationships while collaborating closely with North America and Global functional and city partners. This role will focus on driving the marketplace amplification, strategy & execution of Global Soccer priority concepts in New York.

The ideal candidate is forward-thinking and curious, can innovate with autonomy, is attune to our ever-evolving consumer trends, and has deep knowledge of the soccer landscape in NYC and beyond. This individual will also have a proven track record of leading with a clear vision and strategic attitude, thrive in a collaborative environment, be able to lead multiple projects, and be able to build strong working relationships across a matrixed organization.

WHAT YOU’LL WORK ON

As a Brand Marketing Lead for Soccer in NYC, you are responsible for bringing our seasonal brand plans to life - work that will drive brand strength, fuel consumer demand, and strengthen our daily connection with members. Leading with insights, you will obsess how to make our brand, product, and services resonate with our Soccer consumer, while driving a networked offense across Global, Geo and City Teams.

As the NYC Brand Marketing Soccer Brand Lead, you will:

Create and develop seasonal brand marketing plans
Partner with key cross-functional team members to define, adapt, extend, and execute key experiences for consumers and members
Manage on-the-ground relationships in the city with key consumer, community and grassroots soccer organizations
Pioneering new ways of unlocking an always-on grassroots soccer proposition to complement seasonal priorities
Manage and foster collaboration throughout the Consumer Code process to engage with our key cross-functional partners.
Support an end-to-end process, with strong organizational skills
Compile and unpack insights from consumers
Oversee product integration into seasonal programming
Manage asset development and distribution across multiple channels to ensure purposeful and choreographed storytelling

WHAT YOU BRING

5+ years’ experience in consumer marketing or related experience in retail marketing and/or digital brand marketing
Bachelor’s degree in marketing, Business, Communications, or combination of relevant education, experience and training
Extensive knowledge around the Soccer landscape and culture
Deep passion and understanding of the Soccer consumer, trends, modalities, product, sources of influence
Excellent internal relationship-building skills with ability to influence working teams and key partners, gaining sponsorship and buy-in from many levels
Excellent external relationship-building and management skills with ability to forge strong partnerships that extend the impact the brand has on the consumer and local communities
Strong written, visual, and verbal/presentation skills
Experience working within teams and a team-first mentality
Self-starter who thrives in a fast-paced, agile culture—someone who embraces and leads through change and ambiguity
Digital marketing acumen and creator-led content experience
Ability to balance creativity with organization and subject area in fast moving, ambiguous environment
Fluency reading consumer data and crafting measurement and optimization plans
Strong project management, problem-solving, and analytical thinking skills
Detail oriented. This position requires someone who can build plans, presentations, and keep the team moving cohesively in the right direction

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.