Senior Product Marketing Manager

Curve Dental • Full-time • Alpharetta, Georgia, United States • 4d ago

About The Job

Curve Dental is looking for a creative, collaborative, and metrics-driven Senior Product Marketing Manager to join our growing product team. You’ll be the connective tissue between Product, Marketing, Sales, and Customer Success—helping ensure that our products reach the right customers with the right story at the right time.

As a Senior Product Marketing Manager, you’ll fill four key roles: Ambassador, Strategist, Storyteller, and Evangelist— connecting customer insight, product strategy, and go-to-market execution to drive measurable impact on adoption and growth of our products.

What You’ll Do

Ambassador

Find and connect market and customer insights to our products.
Partner with Product Management to identify market opportunities, grow product adoption and influence roadmap decisions with evidence-backed insights.
Document and socialize persona research and buying journeys, ensuring every GTM team understands the “who,” “why,” and “how” behind customer decisions.

Strategist

Shape the positioning, packaging, and go-to-market (GTM) strategy that sets Curve Dental apart.
Lead cross-functional GTM planning for new products, features, and releases, aligning stakeholders across Product, Sales, and Marketing.
Monitor and analyze the competitive landscape to identify strengths, opportunities, and differentiation points.
Analyze product usage data to develop marketing strategies to continue to grow product adoption.

Storyteller

Craft the narrative that shapes how the world thinks about Curve Dental—from positioning to messaging that resonates.
Translate technical product capabilities into compelling customer value propositions.
Partner with Content and Growth Marketing teams to ensure consistent, high-impact messaging across campaigns, content, and digital touchpoints.

Evangelist

Enable others—Sales, Account Management, and Partners—to tell our story confidently and consistently.
Develop sales enablement tools like messaging frameworks, product one-pagers, and competitive battlecards that drive adoption and conversion.
Train go-to-market teams on new launches, messaging, and objection handling to reinforce memorable, differentiated communication.

Who You Are

5+ years of product marketing experience, ideally in a B2B SaaS environment.
Bachelor’s degree in Business, Marketing, or related field; MBA a plus.
Exceptional written and verbal communication skills—you can explain complex ideas simply and compellingly.
Proven ability to lead cross-functional teams, influence without authority, and drive outcomes across departments.
Comfortable working in a fast pace and dynamic environment.
Strong organizational skills, attention to detail, and comfort managing multiple priorities.
Naturally curious—you thrive on learning from customers, competitors, and data.