Product Marketing Manager

Crogl • Full-time • Remote (United States) • 2d ago

Role: Product Marketing Manager

Job Type: Full-time, Remote with Travel

Crogl is the knowledge engine for Security Operations and we are growing fast! We are currently looking for a Product Marketing Manager who thrives at the intersection of data, process, content creation, product expertise and driving GTM execution.

We are hiring our first Product Marketing Manager to help build out our go-to-market strategy and content creation for Crogl. You’ll work at the intersection of Product and GTM helping to shape messaging, drive demand, and connect our innovations to real-world customer value. This is a critical role that will help position us for our next stage of growth.

What you’ll do

Own positioning, messaging, and narrative development for our product offerings
Partner with Product to translate roadmap features into compelling benefits
Build and maintain competitive intelligence to differentiate us in the market
Create sales enablement tools: battlecards, one-pagers, decks, and case studies
Develop and manage product launches and release marketing campaigns
Interview customers and conduct market research to inform messaging
Track and report on product marketing KPIs and performance

What you bring to the team

4+ years of experience in product marketing in a Cybersecurity company
3+ years of experience working as a security practitioner
Proven experience launching security products and driving GTM programs from scratch
Experience and passion for creating security product content to help drive customer demand
Strong understanding of Crogl’s user personas and the ability to translate requirements back to Product
A strategic mindset with a demonstrated ability to communicate to multiple levels from CISOs to practitioner to analyst

What makes you stand out from other candidates

Experience marketing to security analysts, security leaders and CISOs
Familiarity with threat detection, XDR, SIEM, or SOC workflows
Prior experience in early-stage startup environments
Experience with tools like Hubspot, Notion, Webflow, and Figma

Education Bachelor’s degree in Business, Operations or a related field

Crogl is an equal opportunity employer, providing employment opportunities without regard to race, color, religion, gender, national origin, sexual orientation, age, disability, or veteran status.