Analyst, Etail (Digital Marketing)

Comcast • Full-time • Philadelphia, Pennsylvania, United States • 2d ago

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

Responsible for delivering an optimal, unified customer journey across search, display, and onsite to drive engagement and conversion. Works with moderate guidance in own area of knowledge.

Job Description

Core Responsibilities

Manages the documentation to track pacing to the annual budget, on a daily basis, by pulling reports, manipulating queries, and reformatting/combining data as needed to show budget spent and remaining budget.
Develops recommendations for changes to bids for individual keywords, obtains approval, and implements changes, to optimize overall spend and prioritize campaigns. Continuously tracks spend per keyword to determine if additional recommendations/changes are needed to maintain budget as well as meet campaign goals.
Consistently develops complex reports and fully leverages tools to develop insights and key drivers as well as complete overall analysis of performance of paid search campaigns, keywords, and online content.
Maintains both existing and paused campaigns to ensure that any new or revised ad copy is accurately updated onto multiple tools, sites, and applications, over the course of a campaign. Builds and activates new campaigns.
Performs daily search engine crawls to identify areas of opportunity for search engine optimization.
Updates tagging to ensure ranking for high traffic and strategic keyword groups.
Builds daily search engine optimization reporting.
Performs keyword research in coordination with business objectives to optimize existing content and uncover new opportunities.
Continually monitors and evaluates search results and search performance across the major search channels.
Supports on strategy, development and execution of marketing campaigns to optimize the end to end digital customer journey.
Collaborates with numerous cross-functional teams, such as User Experience Design, Merchandising, Product and Marketing Communications.
Consistent exercise of independent judgment and discretion in matters of significance.
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
Other duties and responsibilities as assigned.

Employees at all levels are expected to:

Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Support a culture of inclusion in how you work and lead.
Do what's right for each other, our customers, investors and our communities.

Disclaimer:

This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Skills

Business, Collaboration, Team Player

We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life.

Please visit the benefits summary on our careers site for more details.

Education

Bachelor's Degree

Certifications (if applicable)

Relevant Work Experience

2-5 YearsComcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.