Performance Marketing Manager

MSC Cruises • Full-time • Miami, Florida, United States • 1w ago

Where passion meets opportunity

The best of your adventures is the one you have yet to sail!

Your Purpose

Explora Journeys is a vibrant, cosmopolitan, European luxury brand, imagined in the heart of Swiss hospitality and luxury in Geneva. Leveraging our parent company MSC Group`s hundreds of years of maritime expertise, our fleet of six luxury ships (four currently in the pipeline and two sailing) have been designed and built in a totally different and unique way that transforms and redefines the luxury cruise experience, creating a category of its own, appealing to the next generation of luxury travelers.

The Performance Marketing Manager will drive North America’s B2C digital performance media strategy to efficiently drive Explora bookings, revenue, qualified web sessions, and leads. The Manager is responsible for planning and optimizing digital marketing spend through the funnel, in partnership with external agency resources, North America stakeholders, and counterparts in our Geneva Headquarters to deliver goals within budget. The ideal candidate is highly data-driven, detail-oriented, and experienced in managing complex media campaigns at scale.

Your Impact

Performance Campaign Management

Lead end-to-end management of performance campaigns across biddable media platforms (paid search, paid social, programmatic display + video, etc.), optimizing to performance and efficiency goals.
Own campaign briefs, QA ad assets, manage UTMs, and oversee platform configurations.
Ensure accurate targeting, timely launches, and alignment with commercial priorities.
Monitor media pacing weekly/monthly to ensure alignment with budget and forecast, and recommend budget reallocation dynamically based on performance trends.
Drive creative excellence rooted in digital platform best practices, in partnership with Explora brand team and agency partners.

Agency Management & Coordination

Act as day-to-day lead for the media agency executing NA performance campaigns.
Review and approve media plans, forecasts, and recommendations, providing strategic guidance.
Hold the agency accountable for meeting KPIs, SLAs, and reporting standards.
Ensure collaboration across campaign planning, optimization, and wrap-ups, with alignment across brand, creative, analytics, and digital teams.

Reporting & Insights

Build and manage recurring performance reporting dashboards in partnership with the agency and internal analytics team, ensuring data accuracy and consistency.
Translate performance data into actionable insights and clear narratives for senior leadership.
Support the development of marketing forecasts, pacing reports, and ad hoc analyses to guide decision-making.

Optimization & Learning Agenda

Build and execute a structured A/B testing roadmap (audiences, creatives, landing pages, formats, channels).
Capture and share insights; scale learnings across campaigns and geographies.
Partner with global teams to align local learnings with broader strategies.

Your Journey so far

Bachelor’s degree in Marketing, Advertising, Business, or a related field
6+ years of experience in digital marketing strategy, planning, and measurement, with progressive responsibility; ideally in both brand and agency settings
Understanding of digital media landscape; experience with traditional media is a plus
Hands-on, in-platform experience planning and executing digital marketing campaigns across various channels
Advanced Excel skills are essential, also proficiency in analytics tools such as PowerBI, Tableau, Google Analytics, and digital advertising platforms, and marketing attribution methodologies
Knowledge working with digital/web analytics, A/B testing and marketing conversion practices
Ability to effectively manage external agencies and partners within scope
Excellent communication and presentation skills

Your Essentials

US Passport or US Permanent Resident
MSC Cruises is an E-Verify employer

MSC Cruises USA is an equal opportunity employer that complies with all applicable federal, state, and local laws, rules and regulations. It is our policy to employ and promote qualified candidates without discrimination on the basis of race, color, sex, age, origin, sexual orientation, marital status, disability or any other characteristic protected by law. Our hiring decisions are based solely on merit, qualifications and business needs.

Our commitment

We are committed to building a future that values diverse perspectives, embraces the world beyond borders, and fosters an inclusive environment where every individual feels valued, respected and empowered to be their authentic selves. Our commitment extends to taking meaningful, measurable actions that have a long-term positive impact on our guests, our employees and our planet.

Ready to turn your passion into something extraordinary? Join us at MSC Cruises, where new opportunities await. Apply today to be part of a global team that is pushing boundaries and achieving something remarkable. Your journey starts here!