Director, Paid Media

NBCUniversal • Full-time • Miami, Florida, United States • 6d ago

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Job Description

The Director of Paid Media will lead audience acquisition and paid amplification for Telemundo. The Director of Paid Media will manage our media agency relationship (Spark/Publicis), own audience definition & sizing for targeting and drive audience acquisition for both: premiere day and sustained viewership afterwards. The role balances big-picture strategy (audience growth, cross-platform reach, measurement) with day-to-day campaign requirements.

Agency leadership
- Serve as primary client lead for Spark/Publicis, which includes but is not limited to setting strategy, negotiating SOWs, owning QBRs, KPIs, agency staffing, and performance reviews.
- Ensure agency delivers innovative media plans, efficient buys, strong creative/media integration, and transparent reporting.
Audience strategy, definition & sizing
- Work closely with the research and Insights department to understand latest audience segmentation and translates segmentation to an actionable addressable targeting strategy
- Define, segment, and size addressable audiences specifically for US Hispanic viewers, including multicultural and bilingual behavior cohorts.
- Partner with NBCU Data & Technology in exploring data sources and securing cross-brand approvals for campaign implementation
Campaign planning & execution
- Own paid media strategy for premiere days and sustained post-launch amplification across media.
- Pilot new formats (interactive CTV, shoppable ads, music/Karaoke-style activations for events like the World Cup).
Performance & measurement
- Sets and stewards Annual Learning Agenda with agency, identifying key opportunities for testing and holding stakeholders accountable for execution and outcomes
- Translate outcomes into actionable optimizations and report to senior leadership (Head of Marketing).
- Shares out campaign performance and broader multi-campaign learnings with the marketing team for transparency and a perspective on new creative approaches
Cross-functional collaboration
- Partner with Marketing, Creative and Social on messaging approach for each campaign to ensure the right storytelling is used to the right audience
- Partners with Procurement & Legal on SOWs, NBCU Research on broader measurement contracts and the Marketing Council on JBP contracts.
Budget
- Own paid media budget allocation and pacing across Entertainment, News & Sports, working closely with Business Operations to ensure accuracy; ensure optimal mix and cost-efficiency across channels.
- Stewards Symphony Investment Fund and JBP actuals/forecasts with Marketing Council
Team leadership
- Mentor and develop direct reports; foster a high-performing, collaborative culture.

Qualifications

Basic Requirements

8–12+ years in paid media at a national or large-network level (agency-side or in-house), with demonstrated leadership managing large agencies.
Deep experience planning and buying across CTV, programmatic, social, search, local and linear channels.
Proven experience working with U.S. Hispanic audiences.
Excellent storyteller for senior management presentations and sharp stakeholder management, comfortable presenting to C-suite and negotiating agency contracts.
Bilingual fluency (Spanish/English) strongly preferred.
Strong background in audience definition, segmentation and sizing using first- and third-party data and activation tools (CDPs, onboarders, etc.)
Experience with measurement and attribution frameworks (i.e VideoAmp).
Budget ownership of large media buys (i.e, World Cup budget).
Willing and able to work 4 days a week in person in the Telemundo Center and 1 day (Fridays) remotely from home.

Desired Characteristics

Strategic thinker with hands-on execution orientation.
Data-driven decision maker with strong analytical skills.
Exceptional communication, presentation, and negotiation skills.
Strong leadership, mentoring and coaching, and cross-functional collaboration.

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to .