Global Director of Demand Generation

Phocas Software • Full-time • Costa Mesa, California, United States • 1w ago

As the Global Director of Demand Generation, you’ll own the global strategy and execution that drives pipeline and revenue growth. You’ll lead integrated programs across digital, ABM, field, and lifecycle marketing—aligning closely with Sales, Product Marketing, Channel, and Customer Success. This is a highly visible, results-oriented role for a strategic builder who can balance creativity, operational rigor, and performance discipline to scale predictable growth.

Phocas is at a pivotal stage of global expansion and transformation. With strong product-market fit and growing demand in key verticals, we are building the next generation of our go-to-market strategy. Demand Generation sits at the heart of this transformation—connecting brand awareness, lead acquisition, and customer expansion into a unified revenue engine.

The Global Director of Demand Generation will be responsible for ensuring marketing investments deliver measurable impact—optimizing performance, improving acquisition efficiency, and scaling global campaign operations to support Phocas’ ambitious growth targets.

Why This Role Matters

· Pipeline Growth: Consistently generate qualified pipeline aligned to global revenue targets.

· Efficiency & ROI: Optimize channels and funnels to ensure customer acquisition costs and payback periods meet organizational goals.

· Scalability: Build a repeatable, data-driven demand engine capable of supporting multi-region growth.

· Cross-Functional Impact: Bridge Marketing, Sales, and Customer Success to create alignment across the full customer lifecycle.

What You Will Be Responsible For

· Develop and execute an integrated, multi-channel demand strategy across digital, ABM, field, content syndication, and outbound programs.

· Build and manage campaigns that deliver qualified pipeline for new logo acquisition and customer expansion.

· Partner with Customer and Product Marketing to drive cross-sell, upsell, and adoption programs for existing customers.

· Collaborate with Channel Marketing to align partner demand generation campaigns and initiatives.

· Lead the digital and performance marketing team in continuous testing, experimentation, and optimization.

· Work closely with Revenue Operations to enhance lead management, campaign attribution, and funnel reporting frameworks.

· Establish dashboards and KPIs to track campaign effectiveness, funnel conversion, and ROI.

· Mentor and grow a high-performing global demand generation team and manage external vendors and agency relationships.

· Make data-driven investment decisions to allocate spend across campaigns and channels for maximum return.

Who We Are Looking For

· Proven success scaling pipeline engines in multi-segment SaaS businesses (SMB to Enterprise).

· Deep expertise across inbound, outbound, ABM, digital, and lifecycle marketing.

· Strong understanding of marketing analytics, attribution, and automation best practices.

· Skilled in developing multi-channel campaigns and managing large-scale budgets.

· Experienced in leading and mentoring cross-functional marketing teams.

· Strategic and analytical mindset—comfortable balancing creativity with performance metrics.

Bonus if You Have

· Experience driving pipeline efficiency improvements (CAC, payback period) in high-growth SaaS companies.

· Familiarity with HubSpot, Salesforce, 6sense, or similar demand orchestration tools.

· Experience building ABM frameworks or revenue-based marketing models.

· Global marketing experience with regional campaign localization.

· Background in data or analytics software, or B2B SaaS selling into the Office of the CFO or CIO.

Why Phocas?

Phocas Software is a profitable, growing SaaS company with a loyal customer base and a category-leading product. With a clear path toward scaling from $70M to $250M and a reimagined GTM structure, this is a prime moment to join and shape the future of how we deliver value to customers.

We know that fun is different for everyone. So, if you want to try out innovative approaches to sales, lead a project, save the planet, or spend more time with your favourite people outside work, you’ll have our full support.

As long as you’re doing what brings you joy, the rest falls into place. Think less stress, higher performance, more energy and all-round nicer human. Your friends and family will be delighted.

Create your happy place

Benefits

Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, IRA)
Life Insurance (Basic, Voluntary & AD&D)
Paid Time Off (Vacation, Sick & Public Holidays)

Family Leave (Maternity, Paternity)
Short Term & Long Term Disability
Training & Development
Work From Home
Wellness Resources

Phocas is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.

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