Growth Marketer

Gumloop • Full-time • San Francisco, California, United States • 1w ago

Location: San Francisco

Experience: 3–6 years in growth or full-stack marketing for SaaS / PLG products

About Gumloop

We’ve reached the “great product, organic love, zero-person marketing team” stage and are ready to scale our growth engine. This is a rare opportunity to build Gumloop’s marketing function from the ground up, working directly with the founders and GTM leads to drive activation, conversion, and awareness.

The Role

As Gumloop’s first Growth Marketer, you’ll own the full marketing stack from messaging and campaigns to analytics and experimentation. You’ll move fast, test often, and build the foundation for scalable, repeatable growth.

This is a hands-on IC role for someone who thrives in early-stage environments and loves blending creativity with data.

What You’ll Do

Design and run experiments across the funnel to drive activation, expansion, and retention
Build and optimize PLG loops across onboarding, pricing, and in-product nudges
Create, launch, and iterate paid and organic campaigns (search, social, podcasts, newsletters)
Develop and refine Gumloop’s messaging and positioning for enterprise and individual users
Partner with Sales to create high-converting content and sales enablement materials
Manage analytics, tracking, and reporting to make data-driven decisions
Drive awareness through creative campaigns, partnerships, and community presence
May oversee SDRs or growth-focused projects as the org matures

What You Bring

Proven experience driving measurable growth at a PLG SaaS or dev-tool company
Full-stack marketing skill set spanning strategy, execution, and analytics
Strong copywriting ability and attention to creative detail
Comfortable owning performance channels and attribution tools (GA, Looker, HubSpot etc.)
Bias for action, experimentation, and rapid iteration
Experience marketing to technical audiences or builders
Enjoy collaborating closely with engineers and designers in office