Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. IAS’s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. We are trusted to ride along every ad impression, seeing every interaction and turning them into powerful performance signals that empower the world's top brands, agencies, publishers, and platforms to protect and grow their media investments.
IAS is seeking a strategic and results-driven Senior Director of Demand Generation to lead our global campaigns, pipeline growth, and inbound marketing engine. This leader will be responsible for building and executing multi-channel demand generation programs that drive measurable growth across IAS’s product suite. The ideal candidate will be experienced in B2B SaaS and/or ad tech, passionate about data-driven marketing, and have a proven track record of scaling pipeline and revenue.
What You Will Do
- Develop and execute a comprehensive demand generation and pipeline acceleration strategy to support revenue goals for all IAS business lines and regions across Americas, EMEA, and APAC.
- Lead a team of Global demand generation marketers in building integrated, multi-channel ABM campaigns leveraging digital, content , events, email, and paid media that scale across regions.
- Partner closely with Sales, Product Marketing, and Business Development to align campaign strategy with go-to-market plans and ICP targets.
- Own the marketing funnel from lead acquisition through nurture, scoring, and conversion, optimizing for efficiency and effectiveness at every stage.
- Own the website, optimizing as a central tool used in the B2B buying journey
- Own email marketing strategy to build the contactable database and create engagement with customers and prospects
- Own paid media strategy, optimizing for ROI
- Oversee agency relationships, driving performance and accountability
- Oversee MarTech stack and campaign operations, ensuring optimal performance, measurement, and ROI across channels.
- Drive marketing analytics, pipeline attribution, and reporting, communicating results and insights to executive leadership.
- Test and implement scalable programs for new market segments, product launches, or verticals.
- Foster a culture of innovation, collaboration, and continuous improvement within the team and across stakeholder groups.
Requirements
- Bachelor’s degree required; MBA or advanced degree a plus.
- 10+ years in B2B demand generation, growth marketing, or related roles, with 5+ years in a leadership position; experience in ad tech, martech, SaaS, or a related digital media field strongly preferred.
- Demonstrated success building and scaling integrated demand generation programs that deliver sales pipeline and % of revenue.
- Deep expertise in ABM digital marketing, inbound and outbound tactics, and lead nurturing.
- Proficiency in Salesforce, Marketo (or similar MAP), ABM platform, marketing analytics, and attribution modeling.
- Exceptional leadership, project management, and cross-functional collaboration skills.
- Data-driven mindset with a strong ability to analyze, interpret, and act on marketing and revenue metrics.
- Excellent communication and presentation abilities; comfortable with executive-level audiences.
New York Applicants: The salary range for this position is $161,000 - $276,000. Actual pay may vary based on experience or geographic location.
About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. IAS’s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality.
Integral Ad Science offers a comprehensive benefits package that includes paid time off, health insurance (medical, dental, vision) as well as PPO, HSA and FSA options and 401k with employer matching contributions. All full-time roles include competitive compensation and are eligible for an annual bonus and/or other incentive plans.
Equal Opportunity Employer:
IAS is an equal opportunity employer, committed to our diversity and inclusiveness. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age. We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities and veterans to apply.
California Applicant Pre-Collection Notice:
We collect personal information (PI) from you in connection with your application for employment or engagement with IAS, including the following categories of PI: identifiers, personal records, commercial information, professional or employment or engagement information, non-public education records, and inferences drawn from your PI. We collect your PI for our purposes, including performing services and operations related to your potential employment or engagement. For additional details or if you have questions, contact us at [email protected].
To learn more about us, please visit http://integralads.com/
Attention agency/3rd party recruiters: IAS does not accept any unsolicited resumes or candidate profiles. If you are interested in becoming an IAS recruiting partner, please send an email introducing your company to [email protected]. We will get back to you if there's interest in a partnership.
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