12812 Advocate Aurora Health Corporate - CXandDigital: Digital Strategy
Full time
Yes
40
Schedule Details/Additional Information:
M-F 8am-5pm
Pay Range
$50.05 - $75.10
Major Responsibilities
Develop and execute tactical plans for paid digital marketing campaigns focused on new patient acquisition and consumer engagement
Oversee all paid digital marketing activities, including paid search (SEM), display ads, paid social advertising, and video
Ownership of channel budgets and resource allocation
Measure and report paid campaign performance against key results areas (KRAs)
Plan, execute, and measure A/B ad experiments to optimize paid campaign conversions
Collaborate with digital experience and content teams to create and optimize landing pages for paid campaigns
Partner with agency partners as necessary to complete paid campaign tasks
Review and recommend new paid advertising technologies and platforms
Brainstorm new and creative paid digital marketing growth ideas
Contribute to the development of team members both individually and collectively and provide mentorship and guidance
Education & Experience Required
Bachelor’s degree or equivalent work experience in marketing, advertising, digital, or computer science
5–7 years of progressive experience in paid advertising, media planning, digital, or marketing technology
Knowledge, Skills & Abilities
Strong written and oral communication skills
Intermediate to advanced experience leading successful paid digital marketing campaigns (SEM, paid social, display/programmatic buying, video advertising, CRM, content marketing, UI/UX, website optimization for paid campaigns)
Advanced knowledge of paid advertising platforms and tools (Google AdWords, Google Analytics, CMS software, Adobe tools, HTML)
Highly creative with experience in market segmentation and audience targeting for paid media
Strong analytical skills and data-driven thinking
Up-to-date with latest paid digital marketing trends and best practices
Working knowledge of major ad-serving platforms (Google, Meta, etc.)
Ability to review and approve creative assets for paid digital marketing and landing pages
Results-oriented, able to function in a fast-paced environment, meet deadlines, and work independently or as part of a distributed team
Self-motivated, resourceful, creative mindset, and self-starter
Professional communicator and stakeholder management
Excellent presentation skills
Certifications
*Due to complex requirements, remote work isNOTpermitted in: CA, DC, CO, CT, HI, MA, MD, MN, ND, NJ, NY, OR, RI, VT, WA and working Internationally.*
#LI
#Remote
Our Commitment to You:
Advocate Health offers a comprehensive suite of Total Rewards: benefits and well-being programs, competitive compensation, generous retirement offerings, programs that invest in your career development and so much more – so you can live fully at and away from work, including:
Compensation
- Base compensation listed within the listed pay range based on factors such as qualifications, skills, relevant experience, and/or training
- Premium pay such as shift, on call, and more based on a teammate's job
- Incentive pay for select positions
- Opportunity for annual increases based on performance
Benefits and more
- Paid Time Off programs
- Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability
- Flexible Spending Accounts for eligible health care and dependent care expenses
- Family benefits such as adoption assistance and paid parental leave
- Defined contribution retirement plans with employer match and other financial wellness programs
- Educational Assistance Program
About Advocate Health
Advocate Health is the third-largest nonprofit, integrated health system in the United States, created from the combination of Advocate Aurora Health and Atrium Health. Providing care under the names Advocate Health Care in Illinois; Atrium Health in the Carolinas, Georgia and Alabama; and Aurora Health Care in Wisconsin, Advocate Health is a national leader in clinical innovation, health outcomes, consumer experience and value-based care. Headquartered in Charlotte, North Carolina, Advocate Health services nearly 6 million patients and is engaged in hundreds of clinical trials and research studies, with Wake Forest University School of Medicine serving as the academic core of the enterprise. It is nationally recognized for its expertise in cardiology, neurosciences, oncology, pediatrics and rehabilitation, as well as organ transplants, burn treatments and specialized musculoskeletal programs. Advocate Health employs 155,000 teammates across 69 hospitals and over 1,000 care locations, and offers one of the nation’s largest graduate medical education programs with over 2,000 residents and fellows across more than 200 programs. Committed to providing equitable care for all, Advocate Health provides more than $6 billion in annual community benefits.
