Senior Digital Performance Marketing Manager

Impinj • Full-time • Seattle, Washington, United States • $115,000 - $190,000 / year • 1d ago

Impinj is a leading RAIN RFID provider and Internet of Things pioneer. We’re inventing ways to connect every thing to the Internet — including retail apparel, retail general merchandise, healthcare items, automobile parts, airline baggage, food and much more. With more than 100 billion items connected to date, and multiple Fortune 500 enterprises around the world using our platform, we solve for a better understanding of our world. If it’s a thing, we’re working to connect it.Join Impinj and help us realize our vision of a boundless IoT— connecting trillions of everyday items to the Internet.

Team Overview:

Impinj is seeking a Senior Manager of Performance Marketing to lead the strategy, execution, and optimization of digital campaigns across paid media, email, and search channels. This role is accountable for driving measurable growth through full-funnel marketing initiatives that support awareness, acquisition, and customer engagement.

This individual will define campaign architecture, manage media investments, and continuously optimize performance through rigorous testing and analytics. The ideal candidate brings deep expertise in digital campaign strategy, lifecycle marketing, media performance, and marketing technology. They should thrive in a fast-paced, results-driven environment. This role can be hybrid in our Seattle, WA office or remote.

What you will do:

Develop and execute integrated digital campaigns across paid search, paid social, display, and email channels.
Architect full-funnel campaign plans aligned to lifecycle goals and business priorities.
Evaluate and adjust budget allocation across channels while optimizing media spend through A/B testing, audience segmentation, and performance analysis.
Design, build, and maintain dashboards to visualize key performance indicators across web, email, and other media channels to track campaign performance, attribution, and funnel metrics, enabling stakeholders to make informed decisions.
Define and monitor KPIs across all digital channels, using insights to drive continuous improvement.
Lead email marketing strategy, including automation, personalization, and lead nurturing.
Drive brand campaigns aimed at increasing lead acquisition and pipeline growth.
Leverage emerging technologies to enhance campaign efficiency, targeting, and scale.
Manage campaign infrastructure across CRM, marketing automation, CDPs, analytics platforms, and tag managers.
Ensure clean, privacy-compliant data flow across platforms to enable accurate targeting and reporting.
Translate performance insights into actionable strategies that improve ROI and accelerate pipeline growth.
Stay ahead of industry trends and competitive benchmarks to inform campaign innovation and investment decisions.

What you will bring:

8+ years of experience in digital marketing, focusing on performance marketing, paid media, SEO, and lifecycle strategy.
Proven success in building and scaling integrated campaigns that drive measurable business outcomes.
Deep expertise in paid media strategy, performance optimization, and audience segmentation.
Advanced knowledge of email marketing platforms, automation, and lead nurturing.
Proven ability to build and interpret performance dashboards using tools such as Salesforce Marketing Cloud Intelligence, Google Analytics, Power BI, or equivalent, including expertise in UTM strategy and campaign tracking.
Strong analytical skills with experience in data visualization, funnel analysis, and multi-touch attribution.
Proficiency in CRM, marketing automation, CDPs, and analytics tools (e.g., Salesforce, Pardot, GA4).
Strong analytical mindset with the ability to translate data into strategic decisions.
Ability to operate independently, prioritize effectively, and deliver results in a fast-paced environment.
Bachelor’s degree in marketing, business, or related field.

Compensation & Benefits:

The benefits listed below may vary depending on the nature of your employment with Impinj and the country where you work.

The typical base pay range for this role across the US is $115,000 - $190,000. Individual base pay depends on various factors such as complexity and responsibility of role, job duties, requirements, and relevant experience and skills. Both market wage data and the mid-point of the pay range is reviewed and used as the starting point for all new hire offers. Offers are made within the base pay range applicable at the time.

At Impinj certain roles are eligible for additional rewards, including merit increases, annual bonus and stock. These awards are allocated based on individual performance. In addition, certain roles also have the opportunity to earn sales incentives based on revenue or utilization, depending on the terms of the plan and the employee’s role. US based employees have access to healthcare benefits; a 401(k) plan and company match among others.

For a more comprehensive list of US employment benefits, click here.

US Export Controls:

This position has access to technologies or data subject to U.S. export control regulations. Under these laws, the release or transfer of export-controlled items or information to individuals who are not classified as "U.S. persons" (as defined by Immigration & Nationality Act) may require prior authorization from the U.S. government. We may require additional documentation related to national identity to determine whether an export compliance license is required for any export-controlled items. This information is requested solely for the purpose of complying with U.S. export control laws and will not be used for other purposes. Learn more about export compliance here.

Why work at Impinj:

Know you’re making a difference. Competitive benefits. Support for remote work or a desk with a view. Weekly Q&A sessions with our executive team. Impinj provides an environment that fosters openness and innovation and is developing technology that delivers a positive impact on the world. Collaboration and teamwork are highly valued, and accomplishments are duly celebrated. We have an open paid time-off policy paired with a respect for work/life balance. Our headquarters is located in Seattle with spectacular views of the Olympics, Lake Union, and Mt Baker, which can be enjoyed from our rooftop deck. Our Brazilian site is in Porto Alegre, Rio Grande do Sul state, at “Tecnopuc,” a technology park that offers a very nice workplace for the development of groundbreaking technologies. Impinj is committed to creating a diverse and inclusive work environment and welcomes applicants from all backgrounds.

We are an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.