We are seeking a highly analytical and results-driven Digital Marketing Manager to join our marketing team. In this critical role, you will be responsible for the strategic planning, execution, and optimisation of all paid media campaigns across various platforms. You will play a pivotal role in driving customer acquisition, lead generation, and brand awareness through effective paid advertising initiatives.
Responsibilities:
- Develop, implement, and manage comprehensive digital marketingstrategies across channels such as social media advertising (Facebook, Instagram, LinkedIn, etc.), display networks, and other relevant platforms.
- Manage paid media budgets effectively, ensuring optimal allocation and return on investment (ROI).
- Create, test, and optimise ad creative, landing pages, and campaign structures to maximize performance.
- Monitor and analyze campaign performance data, generate detailed reports, and provide actionable insights for continuous improvement.
- Stay up-to-date with the latest trends, tools, and best practices in paid media marketing, particularly within the financial services or fintech industry.
- Collaborate closely with internal teams (e.g., content, design, product marketing) to ensure cohesive messaging and integrated campaigns.
- Manage relationships with external agencies and vendors as needed.
- Implement A/B testing methodologies to continually improve campaign effectiveness.
About you:
- 5+ years of experience in digital marketing, with a proven track record of successfully managing large-scale campaigns.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
- Proficiency in using analytics tools (e.g., Google Analytics, CRM data) to track and report on campaign performance.
- Demonstrated ability to manage budgets, optimize campaigns for ROI, and achieve performance targets.
- Excellent written and verbal communication skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Experience in the financial services, fintech, or online trading industry is highly desirable.
- Certifications in Google Ads or other relevant platforms are a plus.
- Industry experience or experience in highly regulated industries a bonus.
What we offer:
- Opportunity to work with a dynamic and innovative global company.
- A collaborative and supportive work environment.
- Opportunities for professional growth and development.
- Competitive salary and benefits package (including annual bonus)
