Founded in Canada in 2013, Planitar Inc. is the maker of iGUIDE, a proprietary camera and software platform for capturing and delivering accurate floorplans, immersive 3D virtual tours and extensive property data. By integrating floor plans and visual data, iGUIDE provides an intuitive and practical way to navigate and explore built environments digitally.
Where does REA fit in?
With bold and ambitious goals, REA Group is changing the way the world experiences property. No matter where you’re at on your property journey, we’re here to help with every step – whether that’s finding, understanding or financing your next home. We operate Australia’s leading residential and commercial property websites – realestate.com.au and realcommercial.com.au – among other leading brands in Australia and India. iGUIDE is part of the REA family and iGUIDE and REA teams work closely together, supporting consumers with more immersive experiences to help them make more informed property decisions.
What you’ll do:
We’re seeking a versatile and experienced Digital Marketing Manager to lead our marketing efforts in the Residential Real Estate (RRE) sector in Australia. This role is pivotal in driving camera sales through Real Estate Media Companies/Photographers and in-house Agency media teams, while also enhancing the iGUIDE brand value among Agencies and Agents.
The ideal candidate will have a strong background in digital marketing, with a focus on web, organic social media, paid media (especially META), short-form content, influencer marketing and SEO / GEO strategies.
Key responsibilities:
- Develop and execute integrated digital marketing strategies to drive customer acquisition and brand awareness.
- Manage paid media campaigns across META, Google, TikTok, and other key platforms to maximize ROI.
- Lead influencer and affiliate marketing initiatives to support product launches and brand engagement.
- Oversee organic and paid social media efforts, including short-form content and trend-driven campaigns.
- Collaborate with internal teams to ensure consistent brand messaging across web, email, and social channels.
- Optimize digital assets, landing pages, and user journeys using UX best practices and A/B testing.
- Implement SEO and GEO-targeting strategies to improve visibility and reach across key markets.
- Maintain and enhance marketing automation systems, including HubSpot workflows and lead scoring.
- Track and analyze campaign performance using analytics tools to inform strategy and improve results.
- Support account-based marketing programs in partnership with sales to target high-value accounts.
- Stay current on digital trends, technologies and competitor activity to identify new growth opportunities.
Qualifications:
- 5+ years of experience in digital marketing, preferably in B2B SaaS or real estate technology.
- Proven success managing paid media campaigns and digital growth initiatives.
- Strong analytical skills and proficiency in Excel and marketing analytics tools (e.g., GA4, HockeyStack).
- Experience with HubSpot and Salesforce; ABM strategy and execution a plus.
- Ability to manage multiple projects in a fast-paced, collaborative environment.
- Creative thinker with strong problem-solving and communication skills.
- Experience with CMS platforms (e.g., WordPress, Webflow) and UX optimization.
- Startup experience preferred.
Who we’re looking for
We’re looking for a strategic and hands-on digital marketer who thrives at the intersection of creativity and performance. You understand how to translate marketing strategy into measurable business impact and know what it takes to build momentum in a competitive, fast-moving market.
- You can connect digital initiatives to broader business objectives, using data to guide decisions and identify growth opportunities.
- You manage campaigns end-to-end with precision, from planning and creative briefing to analysis and optimization.
- You’re fluent in data and analytics, interpreting insights to continuously improve campaign performance and inform future strategy.
- You know how to craft compelling content and messaging that resonates with diverse audiences, especially within the real estate and B2B technology spaces.
- You work seamlessly with internal partners and external agencies, guiding cross-functional projects with clarity and accountability.
- You’re comfortable wearing multiple hats, pivoting quickly when priorities shift, and bringing solutions to the table.
- You stay ahead of digital trends and emerging technologies, always seeking new ways to elevate brand presence and engagement.
