Blexr is a leading independent digital media and lead-generation company, trusted by the world’s top iGaming operators. Founded in 2008, we specialise in driving high-quality, geo-targeted traffic and connecting players with operators through trusted content and innovative marketing. With over 17 years of experience, millions of qualified leads delivered annually, and a strong portfolio of authority brands, Blexr helps partners grow faster and smarter in competitive markets.
Role overview:
The Customer Retention Marketing Manager will own CRM as a core revenue channel. Reporting into the VP of Commercial, you will transform CRM from a supplementary traffic source into a standalone commercial driver. You will lead campaign planning, execution, and optimisation across email and lifecycle journeys, design joint partner campaigns, and explore new monetisation models such as CRM-as-a-Service. You will manage a small team (Email Marketing Specialist, Content Executive) and have autonomy to shape CRM strategy, tools, and multi-channel expansion (SMS, WhatsApp, Telegram, paid acquisition).
Requirements:
Proven experience in CRM, lifecycle, and email marketing within iGaming.
Hands-on ability to build and optimise campaigns (retention, reactivation, anti-churn).
Proficiency with CRM tools (e.g. Hubspot, Brevo, Customer.io).
Strong data and analytics skills; able to interpret metrics and optimise performance.
Commercial acumen: capable of packaging CRM into revenue models and pitching internally/externally.
Leadership skills with experience managing a small team.
Ability to work cross-functionally with commercial, product, and partners.
Self-starter mindset: comfortable building processes from scratch and leading change.
Will be a plus:
Experience in affiliate or digital performance marketing.
Existing network within the iGaming operator space.
Familiarity with predictive analytics and lifecycle modelling.
Background in launching new CRM channels (SMS, WhatsApp, paid acquisition).
Company offers:
Salary range: EU €50,000–58,000 / UK £58,000–68,000.
Quarterly bonus of up to €2,000.
Remote-first model across UK, Spain, Portugal, and Malta.
Transparent paybands and career navigation.
€1,000/year personal development budget.
€1,000/year wellbeing budget.
2 duvet days + birthday leave.
Enhanced parental leave (26 weeks).
Private health insurance, reimbursed life insurance, pension matching (up to 10%).
Sabbatical after 5 years.
Access to coworking spaces and mental health resources.
