Demand Generation Manager - Inbound & Digital (UK & Ireland)

Commify • Full-time • Remote (Nottingham, England, United Kingdom) • £40,000 - £42,000 / year • 2w ago

At Commify, we're not just a company, we're a globally connected team of innovators who love what we do. As a CPaaS leader with 25 years of groundbreaking experience, we're the force behind over 5 billion customer interactions each year, enabling businesses worldwide to connect via advanced channels like SMS, RCS, and complex mobile journeys.

Our culture is our core strength. Operating across the UK, EMEA, the USA, and Australia, we've fostered a truly diverse and connected environment, earning a consistent 4 out of 5 culture score in our employee engagement surveys. You'll join a vibrant team where your diverse experience makes a daily global impact.

We need talented people to grow a global company where everyone feels proud to belong, have a purpose and do their best to directly shape the digital future.

About The Role:

We’re on the lookout for a super-talented Demand Generation Manager who is passionate about inbound marketing and data-driven execution. You will be responsible for strategies that drive both net-new customer acquisition and pipeline expansion within our existing mid-market account base through highly targeted digital channels.

This is a key strategic and hands-on role in a dynamic team, dedicated to delivering brand growth and predictable demand generation within the UK & Ireland mid-market. This is an outstanding opportunity for an ambitious, digitally-savvy professional to take full ownership of core inbound marketing channels and lead a high-impact area of our business.

We are looking for an entrepreneurial digital marketer with a detail-oriented approach to converting visitors into leads. You'll be instrumental in developing high-value digital content and optimising our presence across all inbound channels, including SEO, PPC, and marketing automation, to attract, engage, nurture, and ultimately convert mid-market prospects and existing customers.

Key Responsibilities:

Inbound Content Strategy & Creation: Own the full lifecycle of our inbound content (e.g., e-books, case studies, videos, webinars) to ensure it drives demand for our core mid-market ICPs. Working with our Content Team and the Marketing Executive, you will guide the ideation, creation, editing, and optimisation of content.
Digital Advertising (PPC & Paid Social): Management and optimisation of digital advertising campaigns (Google Ads, Bing, and LinkedIn). Ensure campaigns are highly targeted toward the mid-market ICP, track lead quality, and rigorously manage budgets to achieve a positive ROI.
Search Engine Optimisation (SEO) & Organic Growth: Own the day-to-day execution of our SEO strategy. Conduct keyword research, implement on-page and technical SEO improvements, and regularly audit content performance to maximise organic traffic and lead capture.
Conversion Rate Optimization (CRO) & Web Management: Work to mprove our website's performance. Focus on CRO by A/B testing landing pages, CTAs, lead forms and sales and marketing processes to maximise the conversion of traffic into qualified leads and customers.
Marketing Automation & Email Nurturing: Assist in the design and deployment of sophisticated email marketing and lead nurturing campaigns (using our marketing automation platform Marketo). Focus on segmenting our database and building personalised workflows that guide prospects through the funnel and drive sales (new and existing business).
Performance Reporting & Digital Analytics: Own the weekly and monthly reporting on core inbound OKRs (traffic, engagement, leads, conversion rates, customers, etc.). Use platforms like Google Analytics, PowerBI and our CRM/Martech to analyse digital performance, articulate key insights, and recommend data-backed optimisations to the demand generation strategy.
CRM & Marketing Operations: Maintain data hygiene and operational efficiency within our CRM and Marketing Automation Platform to ensure seamless lead flow and accurate reporting for the Head of Marketing and Sales team.

What You’ll Bring:

5+ years of digital marketing experience and demonstrable understanding of inbound channels
Content and copywriting experience
Practical experience or strong familiarity with Marketing Automation Tools (preferably Marketo) and CRM (Salesforce)
A natural ability to use data (e.g., conversion rates, cost-per-lead) to measure performance, diagnose issues, and continuously optimise campaigns for better results
Excellent communication skills with the ability to work collaboratively with sales
A self-starter with a high level of organisation, capable of managing multiple projects simultaneously and delivering high-quality work in a fast-paced environment

What We Offer:

(Offering may vary by location, but we do guarantee competitive employee benefits)