Accepting applications until:
14 November 2025
Job Description
Your Role: Senior Manager – B2B Online Marketing and Lead Generation (Manchester)
We’re looking for an experienced, proactive Senior Manager to lead digital campaigns across our Local Sales and B2B channels, including global.com. This is a new team in a new location, with scope to make a real impact.
This hands-on, high-impact role drives leads, engagement, and conversion through paid digital activity and our advertiser-facing website. You’ll shape campaign strategy and performance at the core of the Commercial Marketing team, collaborating closely with CRM and National Sales.
Reporting to the Head of Marketing – Local Sales, you’ll line-manage a high-performing Online Marketing Executive (based at Global’s HQ, Leicester Square) and lead the digital performance narrative in quarterly leadership reviews—communicating results, optimisations, key wins, and feedback.
As a Senior Manager – B2B Online Marketing & Lead Generation at Global, you will:
Digital Campaign Delivery – Local Sales (50%)
Plan and execute targeted lead generation across LinkedIn, Meta, Google Ads, SEO, and other channels to attract new SME and regional advertisers.
Oversee day-to-day campaign delivery, ensuring accuracy, creativity, and strong performance.
Partner with CRM to align acquisition with nurture journeys and optimise for lead quality and conversion.
Present digital performance and actionable insights in quarterly leadership reviews
Manage agency partners (SEO, PPC, content) to ensure all activity supports business and trading priorities.
B2B Website Management (30%)
Lead a refresh of Global.com’s B2B/commercial pages across markets, ensuring content is accurate, current, and aligned to priorities.
Regularly review site performance and drive improvements in content, UX, and conversion to meet commercial goals.
Collaborate with developers, designers, and stakeholders to deliver efficient, high-quality web updates.
Analyse traffic and journey data to identify and lead upgrade initiatives.
Partner with Technology to maintain site stability and performance.
National Sales Campaign Support (20%)
Deliver digital support for National Sales campaigns, adapting messaging for paid channels and web.
Align timelines, assets, and tracking with internal stakeholders to ensure smooth delivery.
What You’ll Love About This Role
1.Think Big: You’ll have the scope to re-invent how we use paid media and on-site experience to generate leads for Local Sales across Global’s full product suite
2.Own It: You’ll take full responsibility for digital performance — from campaign planning through to optimisation and reporting — with the freedom to test, learn, and make real commercial impact.
3.Keep It Simple: You’ll turn complex data and insight into clear, actionable stories that help colleagues and sales leaders make confident decisions.
4.Better Together: You’ll collaborate daily with brilliant people across Marketing, Sales, CRM, and Technology — sharing ideas and solving challenges
What Success Looks Like
In your first few months, you’ll have:
Delivered your first end-to-end digital lead generation campaign across paid and owned channels.
Built strong working relationships with Local Sales, CRM, and agency partners.
Improved performance visibility through clear reporting and actionable insights.
Identified early website or campaign optimisations that enhance lead quality and conversion.
What You’ll Need
Strong commercial acumen: sharp and results-focused
Communication & collaboration skills: you thrive in cross-functional teams
Digitally curiosity – you’re up to date, creative and always looking for improvement
Proactivity and confidence in leading both strategy and execution.
