Role & Responsibilities
The Senior Specialist, Social Media and Content Creation is a senior-level position at Dreww, built for someone who lives and breathes social media, short-form video, and the Creator Economy. As a Senior Specialist, you will take full ownership of Always-on social media for a portfolio of brands, building video-first strategies that make them relevant, engaging, and viral online. Your focus will be on shaping culture, building communities, and driving measurable business results through content that resonates.
This role is perfect for someone who is both a maker and a leader: you’ll be hands-on in developing creative ideas, planning and running shoots, and guiding edits, while also mentoring Specialists and Junior Specialists to raise the bar across the team. You’ll constantly push for better results: testing new series, experimenting with formats, and driving clients to embrace a true content creator mindset.
If you’re passionate about storytelling on TikTok and Instagram, obsessed with results, and energized by the challenge of turning a brand into a cultural presence, this role will give you the freedom and responsibility to make a meaningful impact.
As a Senior Specialist, Social Media and Content Creation, you will be responsible for the following:
- Set, track, and exceed ambitious KPIs and performance benchmarks for client accounts.
- Lead the development of content strategies that align with client business objectives and drive measurable results.
- Generate and pitch creative, trend-forward ideas for short-form videos.
- Plan and oversee all aspects of video shoots, ensuring efficiency and creative excellence.
- Direct and execute shoots, capturing high-quality content and guiding on-screen talent.
- Guide post-production, providing feedback and ensuring timely delivery of final videos.
- Manage content calendars to ensure consistency, organization, and alignment with campaigns.
- Oversee community management, ensuring engagement and responsiveness across platforms.
- Analyze performance data, produce reports, and translate insights into strategies that optimize future content.
- Design and implement paid media strategies using Meta Ads Manager and TikTok Ads Manager.
- Act as the senior client partner, providing strategic advice on best practices, long-term opportunities, and innovation while building trust-based relationships that ensure satisfaction and retention.
- Anticipate and adapt to platform shifts, creator economy trends, and cultural movements.
- Mentor and develop Specialists and Junior Specialists, raising creative and operational standards while stepping in to support production when needed.
- Champion innovation in creator-led content, representing Dreww through case studies, best-practice showcases, and thought leadership content.
Qualifications:
- Degree in marketing, communications, filmmaking, or equivalent experience.
- 5–10 years in agency, marketing, or content creation roles, with proven success in social media strategy and leadership.
- Perfectly bilingual in French and English, both written and spoken.
- Demonstrated ability to build and execute social strategies that drive measurable business results.
- Strong track record of leading ideation and creative execution for high-performing content.
- In-depth understanding of creator-led marketing and emerging trends.
- Ability to connect content strategies to brand-building and revenue growth.
- Proven success in developing and guiding team members toward higher performance.
- Strong experience with paid media strategy using Meta Ads Manager and TikTok Ads Manager.
- Extensive experience with social media platforms, analytics tools, cameras, lighting, and video editing software.
- Ability to turn data into actionable insights and innovation.
- Exceptional ability to prioritize, handle multiple tasks, and meet deadlines in a fast-paced environment.
- Strong client-facing experience, with the ability to influence senior stakeholders.
- Thrives in a fast-paced environment, adapting quickly to new technologies and trends.
- Strong ability to anticipate challenges, resolve issues, and maintain momentum.
- Skilled in managing multiple complex projects from strategy to execution.
- Maintains the highest standards in creative and operational execution.
- Commitment to ongoing improvement and staying up to date with industry best practices.
Perks and benefits:
Group insurance
3 weeks of paid vacation upon hiring
1 week of paid vacation during the holidays
2 paid personal days
Unlimited paid sick days (physical health, mental health, and menstrual leave)
Double paid holidays
☀ Friday afternoons off in the summer
Day off for your birthday
Hybrid work model with flexible hours
On-site work equipment provided
Monthly cell phone allowance
Feminine hygiene products available on-site
Snacks provided
Budget for training, workshops, and conferences
Peer recognition programs
Quarterly team bonding activities
