Social Media & Community Manger
Help the world buy it and go
Cantaloupe is a FinTech company that is constantly evolving the way companies across the globe manage, optimize, and automate the critical decisions made on a daily basis. We are committed to helping businesses grow smarter, better, and faster than ever before. Our vision is to ultimately help the world buy it and go.
Role Overview:
Cantaloupe’s Social Media & Community Manager plays a key role in connecting with our customers online and in-person. This role manages and executes our overall social media strategy, while supporting the content mission to create a leading self-service brand that builds customer affinity through direct connection with Cantaloupe’s online community.
Specific Responsibilities and Requirements:
- Works with the Director of Marketing, Brand & Communications to understand Cantaloupe’s overall brand and content strategy, then creates a clear social media strategy that addresses differences between channels and audiences, while also incorporating Cantaloupe’s product and promotion strategy. Includes:
- Owning the creation of the overall social calendar on a monthly basis and managing the creation of weekly social posts and creative.
- Acting as first point of contact for customer communications on social channels and funneling to appropriate Cantaloupe teams. Evaluating current approach to customer support on social media and identify opportunities to improve the process.
- Maintaining awareness of trends on social media channels, including what types of content do/do not perform, where our key customers/prospects spend time, emerging channels. Using knowledge of channel trends and content performance to suggest and implement new types of social content and potential new channel strategies.
- Managing execution of employee advocacy strategy on social media, in coordination with HR and Sales teams.
- Track performance of content across channels on a monthly basis and evaluate if approach needs adjustment.
- Manages the Cantaloupe Creator Program as a means to drive sales and uplift brand reputation. Includes:
- Defining a clear strategy of outreach, nurture, onboarding, and management of affiliate and influencer targets. Also, identifying clear goals and KPIs for the overall program to measure success.
- Reaching out to and maintaining communication with influencer targets and partners.
- Working with multiple teams to identify a clear onboarding and communication process for affiliate partners as Cantaloupe customers.
- Maintaining regular contact with affiliate partners to understand their needs and determine the best ways to support them so they continue to promote Cantaloupe to their audiences.
- Tracking performance of sales on a monthly basis and keep tabs on affiliate content to understand how they are promoting Cantaloupe and identifying opportunities for improvement.
- Manages the Cantaloupe Community platform, driving customer awareness of and engagement on the platform. Includes:
- Owning the creation of the overall community calendar on a monthly basis and managing the creation of weekly social posts and creative. Manage the contributions of various marketing team members to make this happen, as necessary.
- Planning and executing community initiatives and programs to drive engagement, education, and connection. For example: courses for Cantaloupe Certified Program.
- Gathering user feedback and sharing with key management and department stakeholders.
- Coordinating with Customer Support to create direct support capabilities within the platform.
- Tracking performance of content and overall engagement on a monthly basis.
- Support the Director of Marketing, Brand & Communications in content creation for various channels as needed, including: web content, sales collateral, blog posts, infographics, white papers, reports, etc. Help inform overall content strategy based on learnings from Cantaloupe’s online community touchpoints.
Specific Skills:
- Bachelor’s degree in marketing or a related field preferred
- Excellent communicator and team player
- Must be able to multitask and work well under pressure
- Excellent organizational and time management skills
- Ambitious self-starter, eager to dive right in
- Knowledge of social media and influencer management platforms
Why choose Cantaloupe:
We offer competitive benefits not just limited to compensation but also offer:
- Medical, Dental, & Vision Benefits coverage, plus additional benefits (Life Assistance Program, Financial Wellness, and Nutritional Counseling)
- 401(K) with employer match effective upon first day of employment
- 18 days PTO + (9) Observed Company Holidays
- Tuition Reimbursement
As part of our commitment to maintaining the highest standards of financial integrity, this position may also involve responsibilities related to SOX compliance.
