Senior Digital Marketing Manager

Argano • Full-time • United States • 3d ago

About Us

Argano is a fast-growing technology consultancy and Oracle partner helping organizations modernize their business operations through cloud transformation, data-driven strategy, and intelligent automation. Our team blends deep technical expertise with business insight to deliver meaningful outcomes for clients across industries.

We’re looking for a Senior Digital Marketing Manager to lead our digital strategy and elevate our brand presence in the market. This is a high-impact role for a creative, analytical, and hands-on marketer who can translate complex technology offerings into clear, compelling stories that drive engagement and growth.

Key Responsibilities

Develop and execute digital marketing strategy to support brand awareness, lead generation, and pipeline growth for Oracle-related services and solutions.
Own digital channels — including website content placement, SEM, Content Syndication, LinkedIn, email marketing, and social media — to ensure consistent messaging and measurable performance.
Plan and manage demand generation campaigns, collaborating closely with sales and Oracle alliance teams to align content and targeting .
Leverage marketing automation and CRM platforms (e.g., HubSpot, Salesforce) to build nurture programs, track conversions, and optimize ROI.
Utilize AI Tools like Jasper, Clearscope, Gamma to build marketing content.
Analyze campaign performance and digital KPIs, providing actionable insights to continuously improve effectiveness and efficiency.
Manage partnerships and co-marketing initiatives with Oracle, including event participation, joint campaigns, and lead sharing.
Event Attendance In collaboration with sales and the event’s team drive event attendance via email and paid promotion.

Qualifications

8+ years of digital marketing experience, ideally within B2B technology, consulting, or enterprise software sectors.
Proven track record managing integrated digital campaigns that drive measurable pipeline growth.
Deep understanding of B2B demand generation, content marketing, content, and account-based marketing (ABM).
Experience working with Oracle or other major enterprise technology ecosystems preferred.
Proficiency with marketing automation, CRM, and analytics tools (HubSpot, Salesforce, Google Analytics, etc.).
Excellent communication, project management, and stakeholder collaboration skills.
Creative problem solver with a data-driven mindset and a passion for continuous improvement.