Digital Marketing Specialist

A BETTER LIFE RECOVERY LLC • Full-time • San Juan Capistrano, California, United States • 3d ago

Digital Marketing Specialist
Location: Remote (must be able to work Pacific Standard Time hours)

Schedule: 8:30am-5:00pm PST.

At AMFM Healthcare, we provide compassionate, evidence-based mental health treatment across multiple facilities nationwide. We are looking for a Digital Marketing Specialist with a strong focus on SEO to help elevate our mission by driving search visibility, website traffic, and online engagement for our family of brands.

In this role, you’ll be responsible for developing and executing SEO strategies that strengthen our digital presence across local markets. You’ll work closely with our marketing and content teams to optimize our websites and Google Business Profiles (GBPs), ensuring our message of hope and healing reaches the people who need it most.

Key Responsibilities

Lead Local SEO initiatives, including GBP optimization, citation management, and review strategy for multiple healthcare locations.
Conduct keyword research tailored to mental health services and local intent.
Collaborate with content writers to produce SEO-driven pages, blog posts, and FAQs.
Perform technical SEO audits to improve site crawlability, page speed, and user experience.
Implement schema markup and structured data for healthcare services.
Track and analyze performance metrics using Google Analytics, Search Console, SEMrush, and Ahrefs, providing monthly insights and recommendations.
Stay up-to-date with algorithm updates and emerging SEO best practices.

Qualifications

3+ years of proven experience in Local SEO, Content SEO, and Technical SEO, preferably for multi-location organizations.
Strong understanding of Google Business Profiles (GBP), local citations, and review management.
Experience with on-page optimization, internal linking, and keyword strategy.
Working knowledge of HTML, CSS, and site performance optimization.
Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog.
Ability to conduct detailed audits and implement technical improvements.
Excellent communication skills and a collaborative mindset.

About Us

AMFM Healthcare is a leading provider of evidence-based mental health treatment with programs spanning California, Washington, Virginia, and Minnesota. We are committed to delivering compassionate, individualized care through a network of specialized programs that support people across all stages of life and levels of need.

Our mission is to provide high-quality mental health treatment in settings that foster healing, connection, and long-term wellness. Every program under the AMFM umbrella is grounded in clinical excellence, integrity, and a deep respect for the personal stories of those we serve.

Our Programs Include:

A Mission for Michael: Our flagship program offers intensive, highly personalized residential mental health treatment in small, home-like environments. With a 6-8 client ratio per home, we provide 24/7 support from a multidisciplinary clinical team, incorporating traditional therapy, experiential modalities (art, music, equine), and a deep focus on each client’s lived experience.
Mission Connection: A flexible, hybrid program designed to meet clients where they are—both literally and clinically. This outpatient service combines in-person and telehealth care for adults with primary mental health diagnoses such as anxiety, depression, and mood disorders. Mission Connection ensures consistent, personalized support that fits into the client’s real life.
Mission Prep: A dedicated adolescent program that works with teens and their families to create sustainable change. Focused on treating primary mental health challenges, Mission Prep offers a blend of proven therapies and innovative interventions in a supportive, home-like setting. Family involvement is central to the treatment process, helping lay the foundation for long-term success and resilience.

From residential programs to hybrid and outpatient care, AMFM Healthcare is proud to offer a full continuum of mental health treatment options, delivered by passionate professionals who believe in treating the whole person—not just the diagnosis.

Benefits for full time employees:

Medical, Dental, and Vision plans through Anthem.
FSA/HSA Accounts.
Life/AD&D insurance through Anthem, 100% paid for by the employer.

Other benefits include:

401k plan with employer match.
PTO, Self Care Day, and Floating Holiday.
Educational Assistance Reimbursement Program.
Employee Assistance Program.
Health and Wellness Membership.

AMFM Healthcare is committed to providing equal employment opportunities to all employees and applicants without regard to race, ethnicity, religion, color, sex (including childbirth, breast feeding and related medical conditions), gender, gender identity or expression, sexual orientation, national origin, ancestry, citizenship status, uniform service member and veteran status, marital status, pregnancy, age, protected medical condition, genetic information, disability, or any other protected status in accordance with all applicable federal, state and local laws.