About the role
dub is looking for a Paid Marketing Manager to join our Marketing team. In this role, you’ll have the opportunity to own paid social end to end - from strategy and planning to experimentation and optimization across big and small bets. This role is highly collaborative, with regular input and support from many departments including creative, compliance, and product, to together build a best-in-class program that solidifies dub’s position as the copy-trading platform for all Americans.
This role requires someone who is comfortable setting and operating against aggressive goals with the ability to think both short and long term. This person is customer and growth obsessed, and can continuously extrapolate customer feedback and performance data to generate hypotheses and then design experiments to quickly test these hypotheses. They will have a deep understanding of the channel algorithms and the drive to consistently find ways to beat out other auction participants through creative, media buying, and pixel innovation.
Responsibilities
- Fully manage our current paid social channels and launch new channels to effectively hit targets each month
- Own daily, weekly, monthly reporting and forecasting for paid social
- Partner closely with creative and compliance to generate creative at scale and build a creative testing roadmap
- Implement innovative and strategic campaign and pixel structures that drive results
- Work with product and lifecycle to both share and leverage insights from the users your channels are driving to create better and more effective end to end experiences
Qualifications
- 3+ years experience managing paid social campaigns for growing consumer businesses
- Experience effectively scaling channels at least 5X from where they started
- Rigorous approach to managing budgets and hitting goals
- Very strong marketing analytics and data skills and has worked with event/attribution tech
- Demonstrated innovation in campaign / pixel / account structure
- Consider the customer and long-term brand health in decision making - doesn’t blindly chase metrics
- Integrated into the performance marketing and media industries and are on top of news, innovations, and trends. Have a substantial network.
- Skeptical of ‘best practices’ and leverage first-principles in problem-solving and decision making
What we offer
- Competitive salary ranging from $80k-$95k, commensurate with experience, as well as equity
- Opportunity for performance-based bonuses
- 100% paid health insurance for employees with partial coverage for dependents
- Time away, including company holidays and unlimited PTO
- Lively office environment with fully stocked snacks, coffee, espresso, and other perks
Our Company Values (ACTT)
- Accountability: Take Ownership
- Collaboration: Invest In Each Other
- Transparency: Break Down Walls
- Tenacity: Exhibit True Grit and Win
Job Notes
- This is a hybrid role and ask that you come to the NYC office 3 or more times a week.
- You must be authorized to work in the US (we do not provide visa sponsorship at this time)
