FICO (NYSE: FICO)is a leading global analytics software company, helping businesses in 100+ countries make better decisions. Join our world-class team today and fulfill your career potential!
The Opportunity
“As FICO’s Senior Integrated Digital Marketing Manager, you lead planning, developing, and executing impactful, audience-centric, integrated marketing campaigns using a multi-channel approach to grow awareness and drive demand for FICO’s software and scores solutions. As part of our demand gen team this role expands our paid media strategy beyond common platforms (paid social, paid search, etc.) to include podcasts, niche newsletters, email marketing, and targeted placements in relevant marketing and advertising publications—digital marketing at FICO is inclusive of all channels.” – Demand Generation – Vice President
What You’ll Contribute
Reporting to the VP of Digital Demand Generation, this is a critical role on a growing team responsible for building and executing regional and global digital campaigns to drive engagement and pipeline from net new and existing customers.
This marketer will have a deep knowledge of how to engage prospects and bring them through the entire buying process via multi-channel and non-digital marketing campaigns.
In this role you will partner closely with the email team to build relevant nurtures to continue engaging the database and accelerate pipeline generation.
You will be responsible for developing slides for regular quarterly business reviews and other presentations as needed.
The right candidate is hands-on, analytical, and excited to uncover new growth opportunities while continuously improving performance across multiple channels.
Build, launch and optimize paid social campaigns, account-based campaigns, explore new opportunities in podcasts, niche newsletters, influencer marketing, industry publications, and TV.
Support our customer marketing and regional teams to target high-value accounts, with personalized messaging that drives engagement and pipeline.
Build relevant persona-based buyer journeys as the foundation for campaign strategy.
Work closely with the internal design team and other cross functional teams on creative concepts for both static and dynamic ad formats.
Leverage AI tools for testing, optimizing, scaling and reporting.
Write ad copy and messaging that’s clear, effective, and tailored to our audience - reflecting a strong understanding of our brand, core messaging, and goals across each channel.
Analyze campaign performance across all platforms, seeking opportunities for optimization and growth.
Develop and implement a robust tracking and measurement framework to accurately assess the performance of all paid media campaigns, including advanced analytics for podcasts, niche newsletters, and targeted placements and reporting for Account based programs.
Have regular meetings with the cross-functional teams you support and report back on campaign performance.
Orchestrate and execute the launch of global campaigns across multiple channels in partnership with other cross functional teams.
Regularly report insights and actionable recommendations to cross-functional teams and leadership to drive data-driven decisions.
Establish scalable processes that ensure consistency, efficiency, and timely execution across campaigns.
What We’re Seeking
6-8 years of experience in digital marketing within B2B SaaS, with a broad understanding of various paid media channels (paid social, search, podcast, newsletters, influencer, industry publications, TV) and the demand gen funnel.
Skilled in building campaigns and ads directly in platform-native tools (e.g., LinkedIn Campaign Manager, Meta Ads, YouTube, Google Ads, Terminus or Demandbase or 6Sense , Content Syndication etc.
Skilled in trafficking ads, implementing tags in Google Tag Manager and website.
Experience with intent signal providers and AI ABM tools is a plus.
Proficiency campaign measurement, optimization, and reporting.
Ability to define campaign plans and required content briefs prioritized against audience and channels to inform editorial output.
Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.
Ability to conceptualize and execute ad campaigns that resonate across different media formats and platforms.
Known for your ability to build positive, collaborative relationships across the team and at all levels of the organization.
Superb verbal, presentation, negotiation, and written communication skills.
Metrics and data driven.
High level of ownership and accountability, with experience managing multiple stakeholders and projects simultaneously.
Bonus: systems expertise with strong knowledge of tools like Pardot or Marketo, Salesforce, ABM tools like Terminus, Demandbase or 6 Sense, PowerBI or Looker reports.
Excellent organizational, attention to detail and leadership.
Experience working on small teams in fast-paced, dynamic environments.
Bachelor’s Degree required in marketing, communications, digital or related field.
Our Offer To You
An inclusive culture strongly reflecting our core values: Act Like an Owner, Delight Our Customers and Earn the Respect of Others.
The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences.
Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.
An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.
The targeted base pay range for this role is: $91,000 to $143,000 with this range reflecting differences in candidate knowledge, skills and experience.
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Why Make a Move to FICO?
At FICO, you can develop your career with a leading organization in one of the fastest-growing fields in technology today – Big Data analytics. You’ll play a part in our commitment to help businesses use data to improve every choice they make, using advances in artificial intelligence, machine learning, optimization, and much more.
FICO makes a real difference in the way businesses operate worldwide:
• Credit Scoring — FICO® Scores are used by 90 of the top 100 US lenders.
• Fraud Detection and Security — 4 billion payment cards globally are protected by FICO fraud systems.
• Lending — 3/4 of US mortgages are approved using the FICO Score.
Global trends toward digital transformation have created tremendous demand for FICO’s solutions, placing us among the world’s top 100 software companies by revenue. We help many of the world’s largest banks, insurers, retailers, telecommunications providers and other firms reach a new level of success. Our success is dependent on really talented people – just like you – who thrive on the collaboration and innovation that’s nurtured by a diverse and inclusive environment. We’ll provide the support you need, while ensuring you have the freedom to develop your skills and grow your career. Join FICO and help change the way business thinks!
Learn more about how you can fulfil your potential at www.fico.com/Careers
FICO promotes a culture of inclusion and seeks to attract a diverse set of candidates for each job opportunity. We are an equal employment opportunity employer and we’re proud to offer employment and advancement opportunities to all candidates without regard to race, color, ancestry, religion, sex, national origin, pregnancy, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Research has shown that women and candidates from underrepresented communities may not apply for an opportunity if they don’t meet all stated qualifications. While our qualifications are clearly related to role success, each candidate’s profile is unique and strengths in certain skill and/or experience areas can be equally effective. If you believe you have many, but not necessarily all, of the stated qualifications we encourage you to apply.
Information submitted with your application is subject to the FICO Privacy policy at https://www.fico.com/en/privacy-policy
