Head of Affiliate / KOL Growth

Kraken • Full-time • Remote (United States) • $127,000 - $203,000 / year • 1w ago

Building the Future of Crypto

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Become a Krakenite and build the future of crypto!

Proof of work

The team

Kraken works with partners all over the world to build brand and product awareness, collaborate on content, and fulfill our mission to grow the adoption of cryptocurrency. Affiliates/KOLs are especially important in the crypto industry to showcase crypto innovation, educate various market segments, build trust, and ultimately convert new clients. Kraken has dozens of KOL partners today and is looking to take our approach and management to the next level.

We seek an experienced leader, native to crypto and with significant experience in KOL sourcing and management, to lead our approach and roll your sleeves up in managing our global affiliate partners.

The opportunity

Build out and lead Kraken’s global KOL marketing strategy and execution, including managing a BD team focused regionally.
Scale our process to source, contract, and manage dozens of KOLs on every continent. This will include improved technology, outsourcer relationships in ROW geos, and process improvement.
Ensure compliance with financial influencer laws around the world with the appropriate disclaimers, content monitoring, and compensation terms.
Negotiate deals that are attractive in a competitive KOL space but deliver strong ROI to Kraken.
Attract top KOLs across a variety of categories - pro trading, crypto analysis, investment allocation, and peripheral interest topics.
Develop KOL content and creative strategies directly with KOLs to position Kraken’s brand and encourage adoption of Kraken products to fulfill various use cases.
Develop local-first ideas with KOL partners that generate attention, are persuasive vs competitors, and drive a strong CTA.
Build out unique new partnership models.
Roll your sleeves up - this may include recruiting KOLs in digital or in-person spaces, building influencer web pages, sharing content on social media, co-creating content, holding influencer events, and community management.
Measure results of KOL partnerships; adjust strategy and individual deals for increasing effectiveness.

Skills you should HODL

7+ years in the crypto space, with experience building out a KOL program
Significant experience with crypto KOLs, especially traders
A proven track record in growing new users in a highly competitive and regulated environment.
Experience working with partners in regions all over the world
Advanced crypto knowledge including how crypto products work, crypto revenue models, and the crypto players in your region.
Existing relationships with crypto and adjacent industry influencers. Candidate should be expected to bring a strong network and convert to Kraken on day 1
Experience with software to manage KOLs across the deal’s lifecycle and scaling processes to handle >100 KOLs
Experience across a large product suite, where we may leverage different KOLs to promote multiple topics and products
Strong experience leveraging marketing analytics, including how to measure partnership success
We will strongly assess creative thinking; we are looking for people that have growth ideas grounded in logic and data, while being capable of supporting their ideas and persuading others to enact them

This job is accepting ongoing applications and there is no application deadline.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!

As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.

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