Content Senior Specialist - Business - UK

Wise • Full-time • London • 2d ago

Company Description

Wise is a global technology company, building the best way to move and manage the world’s money.
Min fees. Max ease. Full speed.

Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

As part of our team, you will be helping us create an entirely new network for the world's money.
For everyone, everywhere.

More about our mission and what we offer.

Job Description

We're looking for an English speaking Senior Business Content Specialist to join our growing SEO Content team.

Content and SEO at Wise is about making sure we offer the best possible content and on-site experience to our customers. We don’t believe in stuffing keywords in a blog article or building artificial links, but we do believe in great copy that inspires and helps readers to find answers.

In this role, you’ll own the performance and growth of our B2B content and you’ll be working in our UK SEO Content team which sits within the Performance Marketing tribe. As part of your role, you’ll be responsible for creating and publishing growth-oriented B2B content pipelines, keeping an eye on new trends in the B2B and FinTech space and having a clear opinion on opportunities backed by data.

Getting Wise to more businesses is a huge opportunity for us. We’re looking for someone who understands the pain points of B2B audiences (whether it’s a small business owner, operations manager or finance manager) and how they make decisions when it comes to choosing a new solution for their business.

This role is ideal for someone with at least 2 years of experience in B2B content marketing, who is passionate about content creation and SEO. This is an autonomous position so you should be self-sufficient and self-motivated.

At Wise we’re on a mission to empower our users to make smart financial decisions based on transparent information. Our content team is no different. We produce content and monitor its performance too, because we believe that working in SEO means that you understand how the content you’re producing is helping the end user.

Your Mission:

Identify creative ways to drive improvements to content performance based on data and clear SEO reasoning
Have a strategic view of content topic planning based on business goals and independent research
Have a clear opinion on SEO content opportunities backed by data and insights
Produce SEO optimised content for our Business readers on the UK blog, to help fuel the adoption of Wise
Revisit, optimise and improve older articles to boost their performance
Conduct keyword research to plan content that drives organic traffic to our blog and attracts new customers
Understand the wants, needs and challenges of our potential new business customers
Edit copy - you’re not afraid to fix copy or make direct changes when necessary
Find, coordinate and manage a bunch of talented freelance writers
Own your content - from ideas to briefing, proofreading, editing and finally publishing articles: you will own every stage of the process
Follow frameworks - you will ensure our content follows legal, compliance, brand and PR guidelines
Have an impact - you will see directly how your actions influence our reader’s decisions
Communicate key insights and obstacles to the team and broader company

You’ll have the opportunity to collaborate with some of our fantastic and enthusiastic international teams, and even get to travel to some of our offices around the world.

Qualifications

You speak and write English on a native level (additional languages are a bonus, but this is purely an English content focused role).
You’ve got a strong interest in blogging and SEO, and you have demonstrable experience working in the field of SEO or Content Marketing.
B2B experience.
You are analytical and able to use different SEO tools (GA, GSC, Ahrefs, SEMRush and Looker (bonus). From traffic numbers to conversion rates, you understand how to measure the performance of your work. You can work with keyword data in Excel / Google sheets. You’re able to form a clear opinion on SEO opportunities backed by data and can independently develop hypotheses explaining content performance.
You know your way around words. From small copy changes to fixing blog articles in bulk, you’ll get it done.
You have a great eye for detail. From words to visuals, the final article or page will look its best. We believe that you have a good instinct for what makes content great. We trust your judgement to improve the quality of the content.
You thrive more on autonomy than structure. You’re not afraid to take responsibility and ownership of your work.

Additional Information

For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

Keep up to date with life at Wise by following us on LinkedIn and Instagram.

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