Babbel is hiring an SEO Strategist contractor to join our team from October through the end of March. In this role, you will be responsible for supporting our multilingual content strategy and optimization efforts. This includes technical SEO work across several European markets. Fluency in German is a requirement for this role. Additional fluency in French is a plus.
About the Role:
We are seeking a hands-on SEO Strategist to drive on-page and technical SEO for our German domain, with additional support for our French site. In this mid-level role, you’ll directly impact our core European markets by optimizing existing content, implementing SEO best practices, and ensuring strong organic performance in Google and emerging AI-driven search.
You’ll join a collaborative, international team based in New York, with the flexibility to work remotely most of the time, but with the expectation of coming into our New York office for occasional in-person meetings and team collaboration.
This is an opportunity to help shape our SEO strategy, see measurable results, and make a real difference in our fast-growing company.
Key Responsibilities
On-Page SEO & Content Optimization:
- Refresh and optimize existing German-language pages for SEO impact (meta tags, headers, internal linking, keyword integration, etc.).
- Make precise, high-quality edits to copy; commission or produce new content as needed.
- Support similar SEO efforts for our French domain (smaller volume).
Technical SEO:
- Conduct broad technical SEO improvements such as resolving crawl errors, fixing broken links, addressing duplicate content, and ensuring mobile usability.
- Implement structured data and optimize URL structures in collaboration with our development team.
- Ensure all pages align with SEO best practices for site health and visibility.
SEO Tools & Performance Tracking:
- Use tools like Google Search Console and other SEO platforms to monitor site health and performance.
- Track, report, and act on key SEO metrics; support the Head of SEO with ongoing performance analysis.
Requirements
- Native-level German fluency (required); French proficiency is a plus.
- 2+ years of hands-on SEO experience, with a focus on on-page and technical optimization.
- Strong attention to detail and the ability to make clean, effective edits to existing content.
- Comfortable working with content management systems and collaborating with remote teams.
- Familiarity with major SEO tools (Google Search Console, Google Analytics, Brightedge, SEMrush, etc.).
Salary Information:
- The hourly rate for this role is $60-80/hr. Placement within this range will vary based on several factors including, but not limited to experience, education, licensure/certifications, training and skill level.
Babbel is an equal opportunity employer committed to diversity and inclusion.
About Babbel
Driven by the purpose of creating mutual understanding through language, Babbel has been building digital language learning products for consumers and businesses since 2007. The Babbel app helps people connect and communicate across cultures, whether for travel, friendship, or career advancement. Based on a deep knowledge of how language learning is most effective, Babbel aims to make learners conversational as fast as possible. And it works: Studies from institutions like Michigan State University, Yale University and the City University of New York demonstrate the efficacy of Babbel's language learning methods. Millions of language learners agree.
Babbel's secret sauce is the blend of true expertise, understanding of how humans learn, and the latest technology. With more than 60,000 lessons across 15 languages hand-crafted by experts, the learner experience constantly adapts through behaviour analysis to provide high-quality interactive content that makes understanding a new language easy, from Spanish to Indonesian.
Because Babbel is for everyone, its team reflects this diversity. From headquarters in Berlin and New York, Babbelonians from more than 80 nationalities represent the backgrounds and perspectives that make humans unique. With over 25 million subscriptions sold and an industry-leading retention rate, Babbel creates genuine connections with users worldwide.
