Director, Social Media - Ninja

SharkNinja • Full-time • Needham, MA, United States; United States • 5d ago

What You’ll Do

Position Overview:
Ninja Kitchen is seeking a Director of Social Media to lead our organic social strategy and execution across Instagram, TikTok, YouTube, and emerging platforms. This leader will set the vision and roadmap for how Ninja shows up in culture and drives community, brand love, and business impact through social storytelling. The ideal candidate is not only fluent in social media trends but also deeply strategic—able to translate cultural insights and platform shifts into compelling brand narratives and measurable business outcomes. You will oversee a team of social experts, work cross-functionally with key stakeholders, and partner with creators, agencies, and internal teams to bring bold, thumb-stopping content to life. This is a high-impact, high-visibility role critical to the growth of the Ninja brand.

Key Responsibilities:

Lead Ninja Kitchen’s full social media ecosystem — organic, paid, and influencer — setting strategy, ensuring cultural relevance, and aligning with brand objectives.

Own content end-to-end across Instagram, TikTok, YouTube, and emerging platforms — from concept and creative direction to production, posting, and optimization.

Integrate social across the marketing funnel, driving awareness, engagement, conversion, and loyalty.

Develop and execute influencer and creator strategies that amplify storytelling, expand reach, and deliver measurable ROI.

Identify cultural trends and white space opportunities to position Ninja as a leader in kitchen innovation.

Lead and grow a best-in-class social team, fostering a creative, high-performance environment.

Use a test-and-learn approach to optimize content performance across organic, paid, and influencer-led campaigns.

Define, track, and report on social KPIs — translating insights into actionable strategies and clear business impact.

Ensure a clear communication to internal stakeholders, including executive leadership

What You’ll Bring

Qualifications:

10+ years of experience in social media strategy, digital marketing, or content leadership roles, with 3–5 years in a team management capacity

Proven success growing and scaling social media programs for consumer brands (CPG or lifestyle preferred)

Deep fluency in Instagram, TikTok, and YouTube platform best practices, analytics, and content formats

Experience leading cross-functional teams, agency partners, and creative production workflows

Strong understanding of how to translate culture, trends, and consumer behavior into social-first brand storytelling

Strong business acumen with the ability to influence decision-making at the executive level

Experience managing paid social, influencer marketing, and/or integrated marketing campaigns

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