Social Media Manager

Everyday Dose • Full-time • Remote (United States) • 4d ago

Coffee is “wakeup technology” that has not materially improved in 1,500 years. We are changing that. 50% of Americans have a gene variant that makes metabolizing caffeine difficult, causing jitters, bloating, and stomach problems. Most people shrug their shoulders and say, “Welp, that’s coffee.” Instead of shoulder shrugging, we’ve developed a priority blend of coffee, functional mushrooms, collagen protein, and nootropics to promote focus, energy, immunity, and gut health. No crash. No B.S. We’ve served 300,000 customers in the past 3 years. There are 150,000,000 coffee drinkers left. We’re less than 1% done. Come join us for the remaining 99%.

Everyday Dose is hiring a Social Media Manager to take charge of our organic Instagram presence. This role is about creating, scheduling, and publishing high-quality content that educates, entertains, and grows our audience across primary channels.

Key Responsibilities

Content Calendar & Strategy

Build and maintain a rolling 30-day organic content calendar, primarily for Instagram.
Collaborate with the internal team on TikTok to plan and align organic content, leaving room for trend-driven posts.
Manage organic YouTube strategy, producing content, and repurposing from Instagram/TikTok

Content Creation & Publishing

Create, schedule, and publish 3–4 high-quality Instagram posts per week for the first 45 days; scale to 1 post/day by 90 days.
Develop content across key buckets:

Prospective customers (entertaining/educational skits)
Current customers (recipes, lifestyle tips, product use)
Aspirational Everyday Dose customers (hero content)

Collaborate with the internal team to source creators and content.
Incorporate feedback and review processes.

Engagement & Brand Presence

Proactively comment and engage on other relevant accounts to amplify Everyday Dose’s presence and voice with brand-aligned interactions.

Performance & KPIs

Ensure content is published on schedule with consistent quality.
Drive account growth (metrics determined based on ad spend)
Deliver engagement results that meet or exceed the top 10% of our historical performance.

Requirements

2–5 years of experience in social media management, digital marketing, or community management, preferably within a CPG, wellness, or lifestyle brand.
Hands on experience developing content from filming to editing using tools like Canva, Adobe Suite, or CapCut.
Knowledge of social media analytics tools (Meta Business Suite, TikTok Analytics, Sprout Social, Hootsuite, Buffer, etc.).
Proven track record of growing and engaging audiences.
Portfolio or examples of past social campaigns.
Strong understanding of social platforms and their best practices.
Excellent copywriting and content creation skills.
Ability to balance creativity with data-driven thinking and meet deadlines in a fast-paced environment.
Passion for wellness, social media trends, and storytelling.