Medical Guardian is a trusted leader in personal safety solutions, delivering independence and peace of mind for aging adults. With over 625,000 members and a growing product portfolio, we’re evolving from a device brand into a consumer healthcare membership platform that delivers proactive support, personalized coaching, and compassionate care.
Recognized as a Best Place to Work and a 13-time Inc. 5000 honoree, we combine mission-driven impact with commercial excellence. We’re redefining what aging independently can look like.
The Role:
As Creative Director, you’ll lead a growing team of designers, producers, and multimedia specialists to bring our brand vision to life. You’ll turn strategy into campaigns that inspire, engage, and deliver measurable results across web, app, lifecycle, and performance marketing channels.
This is a hands-on leadership role — perfect for someone who blends big-picture creative direction with precision and drive to execute at speed.
What You’ll Do:
Creative Leadership
- Lead and mentor a multidisciplinary creative team.
- Translate design systems into scalable playbooks for campaigns, lifecycle, product, and membership launches.
- Build repeatable creative delivery processes (templates, QA, intake flows) that improve velocity and quality.
Campaign & Channel Execution
- Design high-performing experiences across:
- Google Shopping ads, paid banners, and digital campaigns that maximize CTR.
- Landing pages optimized through A/B testing and funnel improvements.
- Email journeys with strong click-through and engagement.
- Websites with interactive tools, assessment flows, and conversion funnels.
- Partner with Growth & Ops to align creative with performance insights and CRO.
- Work with Lifecycle to personalize creative across member and caregiver journeys.
Operational Excellence
- Measure and report on creative velocity (time-to-market, asset volume) and campaign performance (CTR, CVR, retention), tying creative output directly to business impact.
- Establish a test-and-learn framework with Ops and Growth, using A/B, multivariate, and personalization testing to continuously improve creative effectiveness.
- Partner with the Head of Brand to transform positioning and strategy into performance-ready assets that maximize conversion and engagement.
- Implement QA and feedback loops to reduce rework and accelerate time-to-market.
- Own the creative pipeline from intake to delivery, producing assets across paid, web, app, and lifecycle channels at scale and speed.
- Collaborate with Marketing Ops to optimize workflows, automate processes, and align creative production with campaign build and launch timelines.
- Use data (attribution, engagement, conversion) to evaluate creative effectiveness.
- Embrace creative velocity — knowing when to move fast and when to polish.
Innovation & Future Readiness
- Leverage AI tools (with guardrails) to accelerate asset creation and personalization.
- Stay ahead of design, longevity, and membership marketing trends.
- Ensure our creative systems can flex across web, app, performance, and healthcare partnership channels.
What We’re Looking For:
- Experience
- 10+ years leading creative teams (agency or in-house), ideally in digital-first, membership, or consumer brands.
- Proven track record delivering brand systems into scalable, high-performance campaigns.
- Strong grounding in conversion-focused creative (CRO, lifecycle, personalization).
- Skills & Tools
- Mastery of Adobe Creative Suite and Figma.
- Familiarity with CMS/headless environments (Sanity, Contentful, Builder.io).
- Understanding of email, lifecycle, and marketing automation tools (HubSpot, Salesforce Marketing Cloud).
- Experience with A/B testing and funnel optimization platforms.
- Comfort exploring AI creative tools (Firefly, MidJourney, Runway, etc.) to improve speed and personalization.
- Leadership Style
- Hands-on and collaborative; inspires high standards without sacrificing velocity.
- Excellent communicator who can bridge creative, ops, and growth teams.
- Confident presenting and selling ideas to executives and cross-functional partners.
- Mindset
- Entrepreneurial, results-oriented, detail-precise; thrives in ambiguity but creates structure.
What Success Looks Like (12–18 Months)
- Creative output measurably improves conversion, engagement, and retention.
- Campaign delivery velocity doubles without loss of quality.
- The future design system is fully embedded across every touchpoint.
- The creative team is recognized as the engine of execution across the org.
Why Join Us
- Lead the creative transformation of a brand at the intersection of health, longevity, and lifestyle.
- Build one of the most forward-thinking creative engines in consumer healthcare.
- Competitive compensation, benefits, and resources to deliver world-class work.
Benefits
- Health Care Plan (Medical, Dental & Vision)
- Paid Time Off (Vacation, Sick Time Off & Holidays)
- Company Paid Short Term Disability and Life Insurance
- Retirement Plan (401k) with Company Match
