As a Content Marketing Manager, you will play a key role in shaping the story of new product launches across the EMEA market for our Cordless and Robot categories. You’ll craft compelling messaging that resonate with consumers and ensures consistency across every touchpoint—from packaging and product displays to digital and in-store marketing collateral.
As part of our Global GTM team, you’ll work with stakeholders across the US, UK, and wider European markets. By aligning global strategy with local consumer insights, you’ll help bring innovative products to life and drive engagement across the region.
You will relentlessly and successfully drive continuous innovation and seek to deliver 5-star customer experiences across the global business for SharkNinja. You have the mindset that anything is possible and possess the willingness to do whatever it takes to win.
What You'll Do:
- Oversee the continued refinement and development of go-to-market communications and content across key consumer touch points
- Drive a consumer first mentality to develop, alongside regional colleagues, relevant messaging and creative assets that embody our brand positioning and deliver clear consumer understanding of the products and brand.
- Contribute to the NPD roadmap for the market, including lifecycle management end to end.
- Partner with cross-functional teams and external agencies to create breakthrough content such as packaging, digital, social, influencer, brand partnerships and CRM.
- Collaborate with research partners to validate messaging and content.
- Be willing to win as a team, partnering closely with a local and Regional matrixed organization to drive decision making and business goals.
- Be nimble and flexible; adapt quickly to changing circumstances or new insights.
- Be in the details and hands on; think strategically but drive to action.
- Drive priorities and keep momentum going on a mix of projects and project timelines. Respond quickly to shifting priorities without losing sight of longer-range projects and goals.
- Think innovatively to solve complex problems creatively.
What You'll Bring:
- Proven ability to craft compelling stories within Product Development or Marketing.
- Ability to work across a global matrix organization.
- Proposition development & execution experience.
- Product Lifecycle management experience with technical aptitude.
- Experience leveraging consumer insights to develop effective marketing programs and campaigns.
- Team player with a can do attitude
