VP, Social Media Acceleration is a critical leadership role responsible for designing the systems and processes that power a world-class, future-ready social ecosystem. Serving as the right hand and strategic operator to the VP of Global Social, this leader is part operational architect, part strategic connector, and part culture carrier. You will ensure our global social strategy is aligned, execution is accountable, and operations run with clarity, speed, and impact—scaling social media excellence across markets, unlocking innovation, and enabling teams to deliver culturally resonant, business-driving content at global scale.
Key Responsibilities
Global Social Media Strategy & Execution
- Partner with the VP of Global Social Media to translate high-level vision into actionable strategies, playbooks, and market-level execution plans.
- Lead global social operating rhythms—business reviews, leadership meetings, launch readiness, and annual planning—to ensure priorities are clear, tracked, and delivered.
- Drive the integration of paid, organic, influencer, UGC, and social commerce into a unified, high-performing social acceleration model.
Operational Integration Across Regions
- Serve as the connective tissue between global leadership and regional/local teams, ensuring information, priorities, and accountability flow seamlessly.
- Oversee the operational alignment of creative, media, influencer, analytics, and brand partners to enable market success.
- Identify and close organizational gaps that slow execution or create ambiguity, ensuring speed to market and impact.
Content Engine & Creative Enablement
- Lead the development and scaling of a global content engine that delivers high-quality creative across always-on, campaign, and product launch moments.
- Ensure global assets are adaptable for local markets while maintaining brand consistency and cultural relevance.
- Champion innovation in creative formats, storytelling, and the integration of influencer and creator content into our media ecosystem.
Technology, Tools & Insights
- Oversee the global social media tech stack—including publishing, listening, analytics, content management, and advocacy tools.
- Drive the selection, integration, and optimization of platforms to improve speed, collaboration, and performance measurement.
- Leverage real-time insights to optimize creative, media, and audience targeting for maximum impact.
Performance, Governance & Risk Management
- Establish and track KPIs for social performance globally, ensuring results are communicated clearly to leadership.
- Safeguard brand reputation through proactive governance, compliance with platform policies, and readiness for issues or crises.
- Enable data-driven decision-making through consistent reporting and actionable insights.
Team Leadership & Capability Building
- Define and manage global social resourcing—balancing centralized, regional, in-house, and agency support models.
- Build global social fluency across the organization through training, playbooks, and market enablement programs.
- Foster a high-performance culture that champions creativity, inclusivity, and collaboration across all social teams and partners.
Qualifications
- 12+ years in social media, digital marketing, or brand leadership roles, with significant global and operational experience.
- Proven success driving execution in matrixed, multinational environments.
- Deep expertise across the full social ecosystem—paid, organic, influencer, commerce, and emerging technologies.
- Strong operational leadership skills, with the ability to bring structure to complexity and align cross-functional stakeholders.
- Experience managing large-scale creative, media, and influencer initiatives with measurable business outcomes.
- Exceptional communication skills and executive presence.
Impact of the Role
This role is the engine behind SharkNinja’s ability to scale and accelerate its social media presence globally. By connecting strategy to execution, integrating global and local teams, and embedding operational excellence, the VP, Global Social Media Acceleration will ensure our brand shows up with speed, cultural relevance, and impact—everywhere our consumers are.
